Contemporary art in navigation holder design: Fiat Punto EVO

Nowadays we read lots of news from Italy and we watch MediaSet. However there are some other thing happened!

Fiat Punto EVO is the new product in Fiat range. I didn’t have the chance to try the new multi air engine or experience with its driving characteristics. However one caught my attention, the TOMTOM navigation on the centre. I don’t have any problem with TOMTOM, I also own one. But this one inside the EVO is piece of art.

As you could see the picture below, one Italian designer forget that, there would be navigation inside the car. And as soon as he may be she remembered this, immediately put the navigation with the worst design elegance. What is the column under the navigation? You are Italian car company, not Asian. You suppose design every bit with passion. However they ran out of passion as you can see. If the rest of the car was rubbish, I wouldn’t mind to write here. The rest is great, navigation is piece of art. I am pretty sure, that upcoming navigation will disappear and they will find a different way to put navigation with more style.

And here is the impression when they realized it; “quello che è successo alla navigazione” VW Touareg did something similar to this. When they first revealed the Touareg, the place to put your mobile was ten centimetres away from your eyes. They vergessen sorry forget to find a place for mobile and they just put it on somewhere. Later, they marvellous mobile phone holder disappeared.

And what is that picture in aircraft carrier with helicopter? You are not selling Hummer! The impression, when you buy Fiat Punto EVO, you will feel like in aircraft carrier?! Take pictures in Como Lake with girls from MediaSet ;)

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2 Comments

  • Wow… good product review Uygar!
    You’re right indeed… the column under navigation looks like an additional piece of “rubbish” into an esmerald car!

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