I only owned one thing from Chanel and it was fragrance Allure. But it was not that extremely popular like other brands, it had something different! Since the Chanel introduced to fashion market, Chanel did not focus on agressive marketing strategy to extend the brand to extremey edge. They were offering clothes to women and they still many offer cloths to women. For marketing and financial perspective, Armani is doing better as they offer Armani brand in different segment and for different target groups. On the other hand, targeting many groups has the hidden danger of killing being exclusive! We can see Louis Vuitton hand bag in anywhere on this planet and I cannot say LV is very exclusive brand. Also there are not many Chanel stores like LV stores! However, you don’t notice Chanel bag or anything with Chanel very easily, unless you know Chanel quite well! Only people who know Chanel can notice you! And you should a female to have this privilege.