Today I want to share with you the backstage of new Mercedes SL’s catalogue shootings. In previous years, car manufacturers never released the back stage of catalogue shootings, however nowadays cars turn into a fashion item more than a transportation instruments or symbol of status. The engagement of fashion definitely increases the awareness and also attracts new customers who were not interested before.
Fashion engagement is to alter the image of the brand and the car. During the years, Mercedes sponsored Fashion Shows and introduced their cars like a fashion item. This would definitely improve the brand image and diminish the adverse notions previous associated with the car. When a car is associated with fashion people perceive it in a different way, in addition this changes the target audiences as well. Some of the previous customers may find to less muscular for them! Sometimes this change is necessary to improve the brand image!
And interestingly, Mercedes did not place a fully loaded SL! There is not a distronic plus radar in front of the SL. How I know it? If there is a distronic plus radar present in the SL, the Mercedes logo will not have the holes, instead it will be a glossy plastic.
Model is Lara Stone and collection is from Calvin Klein.
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