Aston Martin Virage became a history this week. It will be remembered as the Aston Martin’s shortest lived model, just for 18 months. Personally, I am not surprised with the decision to stop producing Virage. Since the Virage was revealed, it was a huge question mark.
First of all, Aston Martin Virage never had a clear definition and image. Virage was between DB9 and DBS, but what Virage offers less than a DBS or more than a DB9. No one ever had chance to answer this question. So, the customers did not have a clear image for buying a Virage over a DB9.
Moreover, Virage was looking exactly the same as DB9 and DBS. One of the most crucial reasons to buy Virage was vanquished due its similar design. Interior was the same case, Virage did not offer anything different. Engine was the same only with more horsepower (490 PS) and the rest of the features were not different than other Aston Martin cars.
Aston Martin assumed that, there was a market and a gap for Virage. However, there was not enough gaps between DB9 and DBS to fit a new car. Briefly; Aston Martin Virage offered the same engine with more horse power, looked exactly the same as other models, interior was not something special, features were the same. Only horsepower and minor design details were diversifying Virage from DB9 and DBS. Therefore, it was not adequate for customers to buy one and there was nothing really special with Virage.
As a result of these adverse situations, Aston Martin stopped producing Virage. May be they never produced it in the beginning.