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Audi S6 and Bang Olufsen: $10000 Marriage

Audi and Bang Olufsen sound system, two luxury brands coupled with each other on an Audi vehicle. But with a respectful price tag!
When you order an Audi S6, you may order the Bang Olufsen sound system for $10,000 or €7800 or £6300. In any currency, the price of Bang Olufsen sound system is very very expensive. And here is the explanation for this price from Audi;
“Bang & Olufsen Advanced Sound System delivers a sound experience like in a concert hall, providing for maximal sound quality.
Designed specifically for the Audi A6, features 15 high-performance speakers and two amplifiers which create 1,200 watts of stunning surround sound, balanced to suit the specific acoustic properties of the car’s interior. The system constantly and automatically adapts the sound characteristics to the vehicle’s speed and background noise providing the highest level of quality. The digital signal-processing amplifier takes output from standard stereo sources such as CD players, iPods or DAB radios and creates exceptional five-channel surround sound.” (Audi UK Website, 2012)
According to this reference information; I can say that Bang Olufsen creates a sound system that is designed for car interior, 1200 watts of surround sound and state-of-art amplifier. I guess, the background noise according to vehicle speed is officially fake engine noise. I hope I am wrong.
Does Bang Olufsen worth this money? It is up to you!

Audi S6 is powered by 4-0 TFSi V8 petrol engine with 420 HP and 550 Nm of torque. S6 needs only 4.6 seconds to reach 100 km/h (62 mph) with the limited top speed of 250 km/h (155 mph).

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Audi