SEAT recently launched some tongue-in-cheek animated cartoons. The first of the series is ‘Who needs a holiday, when you can just give your kid a phone?’ Basically, the first episode explains the ugly truth of the modern family life in a funny way.
The interesting part of the advertisement was the father. He has moustache and three kids. If the campaign was launched in the 1980s, it would perfectly fit the young family image. However, in 2015, a young father who is driving a SEAT and has a moustache? That’s a bit unusual.