Mercedes-Benz’s success with the Maybach increased the motivation to introduce a sexy and a ground-breaking concept vehicle, the Vision Mercedes Maybach 6.
Mercedes-Benz decided to fight back against Rolls-Royce with this concept vehicle. Maybach is eating into some of the Rolls-Royce market share due to the Rolls-Royce ageing product range. The Maybach 6 is the answer. Mercedes-Benz can always do better in terms of high quantity.
The Mercedes-Maybach 6 is a pointlessly long vehicle (6-metres) with an electric propulsion system that can generates 750 HP, can accelerate to 100 km/h in under four-seconds and with a limited top speed of 250 km/h. That’s where the Mercedes-Benz always fails. They (try) to create a cool vehicle and limit the top speed to the 250 km/h to reduce the cost of manufacturing.
Why? Very simple. After 250km/h, the vehicle’s components will face very high levels of stress, therefore they would have to be design it in such a way as to overcome this stress. This leads to an increase in cost. That’s why a Porsche 911 is always more expensive! It can easily handle its top speed without falling apart.
I was expecting Mercedes-Benz to get rid of the limited top speed with this cool car!
The design of the car is a very subjective matter. I can’t love it or hate it. When I first saw it, it reminded me of wealthy people in the 1920s. Expensive tuxedos, hair with lots gel, talking about their “start-ups” (usually in the diamond business) and mostly hanging around Mayfair, London and Monte Carlo. When I read the Mercedes-Benz press release, I realised that it perfectly matched its target audience.
“Mercedes-Maybach stands for the ultimate in exclusivity and individuality. The target group is made up of status-oriented customers”
FYI, status-oriented means poser!
Regarding the technology behind this red car, it is clever! The electric propulsion system is capable of driving this 6-mt long vehicle up to 500 km! Also, in 10-minutes the batteries can be charged for 100 km more!
Overall, Vision Mercedes-Maybach 6 is a very lavish car with an exaggerated design approach that will not satisfy many people (including me). As the Maybach sub-brand has gained a very good competitive edge in terms of its competitors (Bentley and Rolls-Royce), Mercedes-Benz must introduce a car that captures the luxury coupe market by narrating the technological know-how of the brand.
The recipe is perfect. People love it and I am definitely sure many status-oriented people with their large wrist watches will order one. However, will the Über generation order one? Actually, that’s the question! Because, the millennial generation has a totally different approach to luxury products that are status-oriented, and their consumption patterns have started to hurt many luxury brand such as Tiffany & Co.
Photo Credits | Mercedes-Benz