Tag: 7-Series

Today BMW revealed the facelifted 7 Series in China, featuring a really strong front end. The new 7 Series features the largest BMW kidney grille, inspired by BMW’s latest SUV: the X7. This design change signals that BMW is planning to differentiate between luxury models by using unique design language; in other words, through massive BMW kidney grills.

Other than that, you will not be able to see a major difference between the interior and the rear end of the 7 Series and previous models. However, there is bad news for the emerging markets: the 740e plug-in hybrid model with the 2.0-litre petrol engine is to be replaced by a 745e plug-in hybrid with a 3.0-litre petrol engine. It is likely that BMW is going to sell a version of the 745e with a 2.0-litre petrol engine to the emerging market; however, the rest of the world will face the new larger engine.

The new 7 Series offers an improved version of the existing Driving Assistance Plus; in addition, BMW has received permission to run fully autonomous cars in China. It must be noted that this will not make an impact on the 7 Series right now, but it is an important milestone.

The 7 Series still offers a level two semi-autonomous driving mode; this will be more than enough for stressful long journeys, as it is always useful to have a second eye while driving.

In other news, if you are planning to buy a Rolls-Royce Ghost, you will, in fact, be buying an outdated BMW 7 Series: the Ghost is based on the previous generation 7 Series and, in all honesty, the facelifted 7 Series offers a greater level of interior luxury.

Overall, the new 7 Series looks really exciting and will definitely challenge the ageing Mercedes-Benz S-Class.

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Photo credit // BMW

It has been 40 years since the first BMW 7-Series was revealed to the public. I would never have thought that the 7-Series is that old! Even so, I can clearly remember the last five generations. To be honest, you don’t miss a lot when it comes to the first few generations. The BMW 7-Series started to look good in the mid-1990s! In the 2000s, it looked like a spaceship.

Anyway, despite the 40 years of excitement, the 7-Series did not manage to witness the most important events of the world like the Mercedes-Benz S-Class. To be fair, the S-Class is literally everywhere on this planet. Wherever you go, you will always find an S-Class.

Perhaps the brightness of the S-Class overshadowed the 7-Series. Actually, this is something quite normal. This segment was created by Mercedes-Benz and we expect to see a market dominated by the S-Class.

I can’t ignore the fact that the 7-Series brought dynamism into this market. The early versions of the S-Class are dull. They are just heavy and boring-looking objects. As the BMW transferred its sportive characteristics to the 7-Series, the market changed.

Unlike the S-Class, the 7-Series was, and always will be, more appealing to the younger audience, even though we have never seen a BMW M7 with a loud exhaust. BMW never went along this path of making the 7-Series a massive sport cars, unlike the Mercedes-Benz S-Class.

Even if you manage to find a 1998 7-Series with a good maintenance record, it will not look outdated, and that’s important!

In recent years, the 7-Series brought new technologies to the market including composite materials and serious weight reduction. Of course, we can’t ignore the fact that the Rolls-Royce Ghost, and the Wraith are based on the previous generations of the BMW 7-Series.

Photo credit / BMW