Tag: Pirelli

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Fashion

Pirelli 2014 Calendar Girls

Pirelli 2014 calendar is a very special edition. The iconic Italian tyre manufacturer Pirelli is notorious with the Pirelli calendar for 50 years! For a half-century Pirelli was responsible for making tyres and calendar :)

However, most of us never able to get a Pirelli calendar. We had to satisfy ourselves with Pirelli P7 or Pirelli PZero shoes.

Seems like Pirelli 2014 calendar is captured Christian Louboutin, Leica, and a company that makes black and white shirts and underwear :)

 
Photos’ Credits
Pirelli
Categories
Fashion

Pirelli P Zero Women Collection Shoes

Pirelli P Zero women collection, it is does sound a bit awkward. A tyre manufacturer and women collection inside the same sentence. Despite this contradiction, Pirelli is determined to create a fashion brand from a rubber company. And their passion for the fashion is getting better, however I cannot say it for women collection.

I really love the Pirelli P Zero men collection, especially their shoes. They are superb! One of the best on market. However, their women collection is a bit interesting. I am not a fashion expert but you can see the problem!

Pirelli P Zero does not look that feminine and design team needs to offer more than one pair of shoes!

Amanda-07
Amanda-07
Amanda-05
Amanda-05
Amanda-06
Amanda-06
 
Picture Credits
Pirelli
Categories
Fashion

Pirelli PZero High-Heeled Sandals

Pirelli is the Italian tyre manufacturer, everyone knows this. They also release Pirelli Calendar each year with very famous super models, we all know this as well. And recently, Pirelli started a fashion brand called Pirelli PZero and some people know this as well.

Pirelli PZero is based on luxury collection, from clothing to shoes. And in my opinion many of PZero fashion collection is really well designed and worth the price tag! However, this is a man perspective to a company, which has a reputation on car tyres!

However, I really wish to hear women’s view for Pirelli PZero women collection. I am not going to show everything from the collection. Just only one piece!

Pirelli PZero black rubber high-heeled sandals, Daria! And they are part of the Diego Dolcini capsule collection. These heels are made from plastic and leather. Moreover, the Pirelli offers high grip rubber soles for the stiletto heels! I think this is a technology transfer from car tyres to women shoes. And the rest is the same, shoes!

Honestly, they don’t look that bad but I have no idea what women customers think about these shoes :)

And price of PZero high-heeled sandals are now €245 with 50% discount and available in three different colours; black, navy blue and bordeaux.

Pictures’ Copyrights
Pirelli
Categories
Fashion

Online %50 Discount in Pirelli PZero Fashion Store

Pirelli not only produces tyres, they also have a contemporary fashion line, PZero. And I really like their design, don’t worry none of their shoes or clothes smells like new tyres :)

And recently I saw that, Pirelli started %50 discount all over their fashion line. Just keep in mind :)

Here is the web address: http://store.pirellipzero.com/

Just copy paste the discount code on home page while checking out!

Pictures’ Copyrights
Pirelli
Categories
Fashion

Pirelli Fashion PZero Fashion

I want to start with a simple question, what does Pirelli do? The answer is simple too, manufactures tires. Second question, what do you expect to buy from Pirelli? Car tires! Unfortunately, the second answer is wrong. Thanks to their brand extension strategy, you have the opportunity to buy whole range of fashion items from Pirelli, not only for men but also for women.
This new brand is called PZero and Renato Montagner is the creative director of PZero.
The whole collection is mainly concentrated on rubber, which is not something surprising. But the real surprise is the price tag! A rubber rain jacket for women is €590, a comfortable rubber high heels are €189!
The design concept is amazing, I cannot say anything negative about it. But the main problem is, who is going to buy them? The men department promise better future than the women. Still, why women ignore the other brands and pay €590 for a rubber rain jacket from Pirelli and €189 rubber high heels!
I really wish to have a chance to talk with their team about the future of PZero brand. I think they are trying to introduce PZero alternative to Porsche Design. Brush steel vs Rubber!
The online store: http://store.pzeroweb.com/

Pictures’ Copyrights
Pirelli

Categories
Fashion

From rubber to fashion P. By Pirelli

Today I saw something which really surprised me. I didn’t see ten Bugatti Veyrons at the same time. What I saw was more interesting than that! A terrible consequence of extreme brand extension strategy by Pirelli marketing team. This is the same Pirelli which produces tyres and calendar (I still could not understand the point of calendar’s impact on tyres). Let me tell you what I saw today, Pirelli branded shoes! Yes, they are shoes for humans and sold in Selfridges (Department store in UK) with a very “nice” price 210 € or 175 £ or 285 $.

These shoes are the extreme edges of lunatic brand extension tactics. Company thinks, we can expand our brand to everything and make products which never fit with the brand. Pirelli is a rubber company and mainly focused on vehicle tyres. Everyone perceives Pirelli as a heavy industry firm not a fashion firm! As a result of this perception nobody expects to see a Pirelli in department store.

Unfortunately Pirelli thought we should be in fashion business, because we publish a sexy calendar each year. So people may wish to wear a tyre brand :) Or they might think; we have lots of extra rubber let’s turn them into shoes and sell them. Whatever they thought is not working that well. Nobody was looking at Pirelli shoes or I have never seen Pirelli shoes on any fashion magazine. I think main reason for this, people used to see Pirelli on their car but they are not used to see on their feet! And this is the minor point Pirelli may accidently skipped!

I did some research on internet and I found out that it is worse than I thought. Pirelli has women section also! They also have high heels for women! I have never seen a woman who desires to wear a pair of Pirellis.

You can see the women and men collection of rubber producer Pirelli. I think they have more thinks but I could only found these on Yoox.com

The shoes I took pictures were named as PZero and here is the real PZero! And the Pirelli’s fashion brand called as P. By Pirelli. Don’t miss the dot after the P :)

A typical fashion conversation;

-Where did you buy your shoes? From Pirelli.
-Really I have just bought four winter tyres from Pirelli also.

Autumn Winter
Pirelli Women Collection
Pirelli Men Collection
Spring Summer
Pirelli Women Collection
Pirelli Men Collection
Autumn Winter (Women)
Spring Summer (Women)
Autumun Winter (Men)
Spring Summer (Men)
Pictures’ Copyrights
Pirelli, Yoox and Me