The Rolls-Royce Wraith Inspired by Fashion. Yes, I wrote about this car and even spotted the high heels worn by the model. (They were from Gianmarco Lorenzi). However, I never had a chance to see the Inspired by Fashion in real life, until now.
A few weeks ago, at HR Owen Mayfair, a London dealer, I spotted the Rolls-Royce Wraith Inspired by Fashion and took photos. One thing I can say, this car has very very white leather. To be honest, I would be hesitating to sit on these seats with jeans!
Inspired by Fashion is a new era for Rolls-Royce, from the motoring world to the fashion world. Therefore, the colour scheme may not be very tempting for many people, but it represents a new perspective at Rolls-Royce to interact with the contemporary world.
Unfortunately, this car is gone from the dealer now. However, there is always a chance to spot one in the streets of London, maybe at London Fashion Week!
Rolls-Royce Wraith Inspired by Film. The second limited edition of the Inspired by collection. I had the unique opportunity to see the Wraith Inspired by Film model a few weeks ago at HR Owen Mayfair, London.
As you would expect, the Inspired by Film edition offers an exquisite experience
Also, I really appreciated Rolls-Royce’s decision to move away from the heavy motoring mentality and engaging with the modern lifestyle and fashion. Unfortunately, internal combustion engines are not particularly exciting anymore, and people who find them exciting are part of a very niche community.
And only Inspired by Film is limited to only 30 vehicles.
Rolls-Royce Wraith Inspired by Fashion. You may not expect to see Rolls-Royce and fashion in the same sentence. Rolls-Royce is a very traditional company that sticks to its roots and rarely deviates. However, world has changed! The automotive industry must engage with the contemporary world to avoid being isolated.
Rolls-Royce does this very well, from their social media marketing campaigns to their digital advertisements. And now they have created a Wraith inspired by high fashion. This is also Rolls-Royce’s way of respecting its roots in its first showroom in Conduit Street, in Mayfair, London.
Haute Couture
This haute couture model is forging a new path for the automotive industry – away from the realm of boring! Yes, I said it – being boring. Unfortunately, the automotive industry is stuck in a loop of boredom. Certainly, there are new driving assistance systems, cars are more efficient, they are better built, and also faster. However, you expect these notions from a brand new car. Today, an iPhone has the computing power of a 1990s super computer! And also, based on the Kano model, we expect modernity in our cars!
Despite being technologically modern, cars are still not offered in a wide range of colours; grey, black, white! Have we really moved on from the Model T in this respect? Even the premium brands still offer the same colour scheme from the 1990s. Limited editions just offer extra options and that’s all. Merchandise can make things better but people won’t buy a handbag from a car company ahead of Chanel or Louis Vuitton.
Periscope
However, the way Rolls-Royce has interpreted fashion trends and developed a product is a great case study. High fashion exudes throughout the campaign; from the press coverage via Twitter’s latest live broadcasting tool Periscope, to high-heeled models pulling the cars inside the factory editorial photos. Cars should engage with fashion to break the cycle of stubborn design!
Unfortunately, many people in the automotive industry would disagree with me and would tell me how wrong I am. They were telling me this for ages but guess who was right? Answer: just have a look at these photos!
And high-Heeled sandals from Gianmarco Lorenzi. How I can know it? That’s my secret!
Rolls-Royce Wraith with Canon 50mm f 1.8 lens. I cannot describe the beauty of the Wraith, therefore I took these photos at HR Owen Rolls-Royce dealer in Mayfair, London. I wrote many articles about Wraith but I keep taking photos of this car!
Wraith is powered by a 6.6 litre, twin turbo-charged V12 engine. And this brings 624 hp with 800 Nm of torque. Wraith needs only 4.4 seconds to reach 100 km/h!
The most powerful Rolls-Royce ever built, Wraith. It was exhibited at HR Owen London dealer. The Wraith is based on BMW 7-Series chassis and electronic systems. The rest of car is designed by Rolls-Royce. Rolls-Royce Wraith is powered by a 6.6 litre, twin turbo-charged V12 engine. And this brings 624 hp with 800 Nm of torque. Wraith needs only 4.4 seconds to reach 100 km/h!
Rolls-Royce Wraith is at HR Owen Mayfair, London. Yesterday, I was very lucky to see the brand new coupe of Rolls-Royce, Wraith. Wraith means ghost in Scottish. Wraith is the coupe version of Rolls-Royce Ghost. It is based on BMW 7-Series but that’s all. Wraith has four air suspension with selectable levels, GPS assisted 8-speed automatic gearbox for best gear selection, offers all the BMW’s pre-safety and active safety systems. Front of Wraith offers four different climate zone! And touchpad for controlling the menus and navigation, way better than the iDrive.
Rolls-Royce Wraith is powered by a 6.6-lt V12 engine with 624 HP and 800 Nm of torque. And only needs 4.6 seconds to reach 100 km/h with a superb comfort!
Rolls Royce Wraith, the latest coupe from Rolls Royce. Literally, the most charming Rolls Royce on product range. The Wraith is based on Ghost with a smaller dimension but still Wriath is a huge coupe. And powered by a V12 petrol engine with 624 HP and 800 Nm of torque (more than Ghost).Also Wraith experienced weight reduction to improve handling and to provide more sportive handling experience.
Rolls Royce Wraith’s drivetrain was developed in Nürburgring and this proofs that Wraith will be a different Rolls Royce. And also 8-speed automatic gearbox works simultaneously with GPS system and selects the best gear for the road based on the data received from satellites and it is called Satellites Aided Transmission. And lastly, Wraith only needs 4.4 seconds to achieve 100 km/h!
My opinion, Rolls Royce Wraith definitely competes with Bentley Continental GT and that’s a really good step for Rolls Royce. Until now, Bentley Continental GT did not have a direct competitor from Rolls Royce and that was leaving a gap for Rolls Royce. I am definitely sure that many people would prefer the Rolls Royce Wraith but the €245.000 base price is a serious obstacle. But this market, €245.000 is not a big problem.
I uploaded all the photos from Geneva, Goodwood press event and press photos. Video are coming as well.
How to pronounce Rolls Royce Wraith? Wraith is the newest coupe from the Rolls Royce, it will be based on Rolls Royce Ghost and designed to compete with Bentley Continental GT coupe.
However, we have a problem. Rolls Royce Wraith is not easy to pronounce. If you are planning to buy one and visit a dealer, you may have a problem. I want the coupe that starts with W does not sound a great solution.
So, I found the pronunciation of the Wraith from Oxford dictionary. Firstly, Wraith means Ghost in Scottish.
Here is the pronunciation: /reɪθ/
You don’t pronounce the W in the beginning and stress on the “th”. Video footage will help you as well.
