Another interesting advertisement back of a magazine.
And it is from SEAT; young, sportive and Audi for reasonable price. This reasonable tag came after the new SEAT EXEO which is basically the old Audi A4.
Anyway, as we could see there are adults totally naked and running to sea or lake whatever :) And the vehicle is SEAT Altea XL, “XL” not the normal one.
So what we are understanding from this advertisement; when you buy a car which has problems to reflect its brand identity and could not achieve to create a clear brand image, you just run away from the car naked. Because, when you are naked as you lost some of the weight of your clothes, you can run faster !!!
One more fact, SEAT could managed to sell on 255,000 cars this year, half of the Skoda.