Today, Tomorrow, Cheaper, Toyota

I am not a great fan of Toyota, actually I would never buy one but their cars reliable, problem free and doesn’t have soul. Design and interior quality of Toyota is always problem, their design has never been competitive like European brands and their ergonomic, plastic quality is always lower than Germans. Therefore I could not like any Toyota.
Now they have announced that, Toyota is pressing suppliers to reduce their prices up to %30. Guess, what would happen? The quality which I don’t like in Toyotas will be worse. Toyota must increase the interior quality, they don’t have problem with reliability but they should not sacrifices any other quality. Okay, they could not make profit after 60 years, just couple of years bear the loss and increase quality.
Unless, Toyota will never be a real competitors of Germans and customers of German brands will not prefer Toyota.