Product extension is one of the very well know methods to increase sales to target different consumer groups by offering differentiated products.
And the story is not very different for Bugatti Veyron. The automotive engineering excellence thanks to Mr.Piech is a living legend and nobody can deny it. But there are some interesting “limited edition” passion emerged in VW HQ. Every six months, Veyron is offering something limited, only five Veyrons, only for this market, only for that and so on. Of course, there are lots of people are ready to pay extra 250,000 € to Veyron’s normal price tag of 1,000,000 €.