Today I was reading a news release from Ford Europe. It was mentioning about the future Focus, Mondeo and future technologies. I was really excited about this news. Since last five years, Ford was not able to offer very competitive cars. Yes, the Mondeo and S-Max are very beautifully designed but the technological features were not that competitive, especially when you compare with Germans. New Mondeo did not receive a new petrol engine or a new diesel engine or a new small turbo engine. There were some gossips about these engines but they have never revealed. Of course, we cannot ignore the fact about Ford’s financial problems which always badly affected the Ford Europe. (A small info; unlike Ford America, Ford Europe is making profits.) Also Ford stuck on old automatic transmissions which are only offering four-speed and there is also a CVT transmission and a dual clutch auto for only 2,0 lt engines. They look nice on paper but when you compare with VW, VW is a decade beyond the Ford.
I am pretty sure that, Ford has the know-how to produce, every technology VW is offering but Ford was reluctant to offer them. But after this news release, I am pretty sure that Ford will become competitive like old days. Why? Let me tell you some facts about the near future of Ford vehicles;
Torque Vectoring Control (I don’t know what this is)
Electric Power Steering
Adaptive Cruise Control for Focus, Mondeo, and other big boys
Auto High Beam
Road Sign Recognition
Low Speed Collision Mitigation System
Active Grille Shutters to Improve Aerodynamic Drag (This is available in BMW X6)
Dual Clutch Gearbox
And many more things. Most of these technologies are available in premium segment cars with high price tags. Eventually, we can have these in a Ford Focus or Ford Mondeo. I think Ford should have done these earlier. Even though, these technologies are proof of Ford ambition to become a very strong competitor to Germans!