You might have noticed the Nissan’s new advertisement campaign. Nissan vs. Porsche and Audi! Nissan revealed its senseless annoying marketing campaign to sell its ultimately ugly and dull car 370Z. It sounds like, it came from Jupiter or somewhere people don’t have any idea of words. What is 370Z? I know 370 reflects the engine size and Z? Z reflects nothing.
This advertisement campaign claims that 370Z is cheaper and faster. Very basic for people who does not have any emotional feelings for cars. Technically 370Z (328 horsepower) is faster than Porsche Cayman (265 horsepower) just for 0,5 seconds from zero to one hundred km/h. Yes, all these things for just half a second that nobody would ever never realize it while driving. Nissan 370Z is 5,3 seconds and Porsche Cayman is 5,8 seconds. Whole Porsche owners will buy Nissan now! Of course not, this is just a way to create word of mouth and receive attention.
And 370Z is faster than iconic Audi TTS just for 0,1 seconds. Zero point one seconds! And Nissan claims you can understand this! This is the biggest joke in automotive industry I have ever heard. This means you can feel your hair growing every day. And people will change their mind from the sexy looking Audi TT to weirdly looking 370Z !?! The answer is no!
Nissan 370Z is a great car with reasonable price, rear wheel drive, exciting, good for money. But I would never ever dreamed to drive one! And I won’t and many people won’t. That’s a car which makes you look like cast member from Fast Furious! This car designed for modifying putting ridiculous wheels with weird colours and with huge stereo system. Sorry Nissan, the real 370Z is this! Please who cannot afford to buy Porsche or Audi buys its and they modify it so heavily, even the potential customers afraid to buy it.
I don’t understand why Nissan chose this kind of desperate campaign. When I read between the lines, I understood this. Nissan 370Z is a very hopeless car and the chance to promote it, is to compare with luxury brands and catch attention. Porsche will be a Porsche forever, many people buy it because it is a Porsche. Owning a Porsche feeling cannot substituted with 0,5 seconds. It is a life style, a message to universe. You own a Porsche which is making the best car for decades. I don’t think that Nissan can catch the real Porsche people.
It is the same with Audi also, it has the Quattro. Full Stop! You have what? Weirdly looking headlamps. I never like to criticize cars like this, I know that people are spending hours of hours to design this machine. But please don’t ruin those peoples’ work by ridiculous campaigns. 370Z deserves better. When I saw this campaign I just remember one thing, Desperate Housewives! I sometimes watch it because of Eva Longoria. That’s main reason people loves that show :) Even the Desperate Housewives are not that desperate like 370Z.
Actually this campaign worked well, it was the top news on everywhere including my blog. I think I wrote once or twice about Nissan and that’s all. I found this brand very boring, they still cannot manage to produce a proper non vibrating gear lever in 21th century. Why don’t solve this problem? You cars are like Renault! I do hope that, this will be the last article on Nissan. And Porsche should not care this so serious, everyone knows that 370Z will bought by someone who loves to place a exhaust as big as moon and creating more sound than Niagara Fall.
And anyone in Desperate Housewives could compete with Eva ? NO :)