Bentley is going to reveal an SUV in couple of years. I already mentioned this in my blog previously like many other journalist mentioned. It was very obvious that, Bentley will reveal an ultra luxury SUV to consumers, who are not satisfied with the Range Rover. Reasonable decision and they will definitely make lots of money!
However, they made a minor mistake during the press release recently. Bentley CEO Wolfgang Dürheimer said “we will be first to use a 12-cylinder petrol engine in a luxury SUV. I like this idea; it makes clear whose car is the boss.” Actually he made a minor mistakes in this sentence, there was a 12-cylinder petrol powered SUV. And it is made by VW, the Touareg W12! From his point of view, Touareg is not in the same leauge with Bentley’s SUV and that is true, but he should have said ultra luxury.
Many consumers perceive Touareg as a luxury SUV, which is based on its price tag. Thus, Bentley’s SUV is an ultra luxury SUV. Not luxury!