Lancia with A New Face

Flash news from Ferrari! The legendary designer Lorenzo Ramaciotti is assigned to create a new design identify for Chrysler and Lancia. For those of you, don’t know the present situation: Ferrari is owned by Fiat, Chrysler and Lancia is also owned by Fiat; so they are under the same company.
Ramaciotti had significant design contributions on Ferrari F430, 550 Maranello and 612 Scaglietti. Based on these state of art beautiful cars, I can say one thing! In five-year time, we will see exquisite Lancia and Chrysler models on market. This revision on design identify will definitely increase the market share of these two brands.
Just think about Kia five years ago and now! It will happen the same with Lancia and Chrysler as well.

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Ferrari
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