Mercedes-Benz Online Campaign: Escape from Map

Escape from Google Street View. This could be a great title for a science fiction movie. People were accidently stuck in street view dimension on 11/11/11 11:11! This new dimension is the Google Street View, whatever users alter on the maps directly affects the people inside map, who are stuck in this dimension. In other words, Street View is the parallel dimension. And their only way to escape is to find the black hole inside the map.

Unfortunately, this is not a real movie and created by me just in two minutes. Fortunately, Mercedes introduced a new game, which is quite the similar to my scenario. In this new online game, you are stuck in Google Street View in Japan and driving a Mercedes C63 AMG Coupe! Unfortunately, you are stuck in this dimension. As the maps are re-rendered or people alter the pins, it directly affects your environment. Also, everyone on the map has a blur face ;) In Street View dimension, nobody has a face, everyone has a mask.

This concept is one of most creative campaigns I have ever seen. I don’t know who did it, but I would like to salute the from here.

Despite the fact that, this is a game for winning a C350 Coupe, the creativity and originality of the game motivates you to play again and again. Honestly, I don’t care about winning the car. I like to play this game.

Here is the link:
To follow the girl Maria:!/girlinmap
Hash tag for Twitter: #escapethemap

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