Today I visited the BMW UK Head Office for an interview with the PR Manager, Gavin Ward. Before I started, I want to mention one thing. If you are a real BMW enthusiast, you will love their parking space. There is only one car existing, and it is BMW. I have been to many car companies but I have never seen this type of fleet.
Since now, I did couple of interview and additionally I met with many PR managers from automotive industry. Most of them have similar working experience, the most exceptional ones have an engineering degree and moved to PR business. However, Gavin has an extra ordinary background! He has a journalism background, there is nothing unusual with this. But, he was war correspondent during the Kosovo war. Being a journalist during a war is probably one of the hardest jobs on earth. You need to search for news, then prepare it, send it and at the same time try to save your life. I think he is the calmest PR manager in this business, whatever happen cannot be as tough as those years.
This interview also was an opportunity for me to ask two questions that are inside my mind for last fifteen years! Why BMW never revealed a M7 and what happened to 8-Series. You will find the answers during the interview. Also, we talked about the Brutus. A car powered by an air plane engine. And explained why it was made!
I cannot skip the social media, he emphasised on the critical points of social media. BMW has one of the biggest fan communities in automotive industry and these fans can be their customers. Therefore, it places BMW brand into a different position. Ferrari might have more fans than BMW but, there is a little opportunity for fans to own a Ferrari. That’s the diversifying character of BMW community, a fan can be a customer. Therefore, I was curious how the social media has influence on the sales figures of BMW.
As usual, I asked what car he drives :) And I spotted a Bond car, BMW Z8!
And lastly, if you spot a BMW prototype on British roads don’t be shocked!
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