Yesterday I attended to Jaguar Land Rover’s PR Event. I had the opportunity to experience with various Jaguar and Land Rover models. However, and the most important moment was meeting up with Technical PR Manager of Land Rover, Roger Crathorne (as known as Mr. Land Rover). Roger has been working in Land Rover for 49 years; he started from the junior level and worked in different positions in Land Rover during the years. His nearly half a century of experiences made him the most experienced off-road specialist and engineer in the business. All those years, he worked as engineer for the first generation Range Rover, and developed the four-wheel drive system, transmission and drive train. Later on he was involved with the Discovery project and also took important roles during the development.
He has a well-respected experience and knowledge on four-wheel drive vehicles and currently works at PR department to explain the Land Rover’s technologies to us. You will find more details during the interview. We talked about why Land Rover never introduced front differential lock, the details of the journey from Birmingham to Geneva with the first generation Defender and 1.000.000th Discovery 4, how he perceives the contemporary SUV market and experience at Land Rover. We didn’t skip the Mercedes G-Wagon, Porsche Cayenne and BMW X6!