Bentley EXP 9F is the Bentley’s attempt to shake the Range Rover’s castle! Honestly, it didn’t work that well. Bentley EXP 9F concept did not receive positive feedback from press and from the social media. The EXP 9F looks like an up-lifted Bentley Mulsanne with interesting design bits and looks similar to Range Rover Sport from the back-end.
So this adverse situation did not stop Bentley to reveal EXP 9F and create a product image. This is really a tough job! Bentley decided to take a part in 2013 Paris Dakar Rally with EXP 9F SUV. Paris Dakar is a really a tough race and pushes the limits of the vehicles. So why they did this?
If you remember 2000s; you will remember that when Bentley introduced the Continental Family, at the same time Bentley took place in Le Mans 24 Race and they won it. So, Bentley image was strength and a good environment was developed to introduce the new Continental Family. Something was different at that time, Continental is way better looking than the EXP 9F!
Now Bentley is trying to achieve the same thing with the EXP 9F SUV. They would probably win the Paris Dakar 2013 or achieve a very performance and create a solid product image. But I am not sure, is it going to end up the same way like Le Mans 24 and Continental Family. Bentley EXP 9F needs a new design. We will see what will happen next.