Pirelli not only produces tyres, they also have a contemporary fashion line, PZero. And I really like their design, don’t worry none of their shoes or clothes smells like new tyres :)
And recently I saw that, Pirelli started %50 discount all over their fashion line. Just keep in mind :)
Here is the web address: http://store.pirellipzero.com/
Just copy paste the discount code on home page while checking out!