Yesterday Aston Martin visited University of Birmingham Edgbaston Campus with new the Vanquish and V12 Vantage. This shouldn’t sound that interesting, University of Birmingham has one of the highest number of international students and that’s a great environment for Aston Martin to promote their cars.
Of course, I am joking Aston Martin came to campus for the career event and may be find some potential customers :)
Anyway, if you read my previous post about Aston Martin, you may realise that Aston Martin is not my favourite brand and I criticise many things about them. For example; V12 Vantage is faster than Vanquish. V12 Vantage is the entry-level car and it cannot be faster than the flagship. Porsche Cayman cannot be faster than a Porsche 911. This is the rule we learned from German brands. And I embrace this rule and find it reasonable. However, things are not the same in Aston Martin and, today I found it out.
Firstly, Aston Martin is not obsessed with electronic gadgets like electric steering wheel adjusting, seat ventilation, radar guided cruise control or 18-way seat adjustment. For me, all these things are the mandatory parts of a GT car. However, Aston Martin’s approach is to reduce the gadgets and focus on driving experience. From the engine to chassis to transmission. And I cannot ignore that Aston Martin is doing a great job with their limited budget, they are not owned by Volkswagen! I got the Aston Martin’s point of view for gadget oriented automotive world and do respect them. However, I am still obsessed with electric steering-wheel adjustment and seat ventilation (You may order these with the new Ford Mondeo).
Secondly, Aston Martin cars are not limited to overlap with bigger Aston Martins. Such as, V12 Vantage is way faster than any other Aston Martin, because it is light and powerful. And Aston Martin let’s a smaller car to be faster than a bigger one. With Porsche, A Cayman cannot be faster than a 911, full stop! Aston Martin left the engineers to push the boundaries of the limits and let customers to buy a small and a very fast car. Fair enough, and that’s a good strategy but they need to share this with people!
Thirdly, Aston Martin accepts that they are not the best fastest, quickest, safest or most advanced. They know where they are. And this really altered my perception to Aston Martin. Still I will not buy an Aston Martin if I have a chance but I would recommend. Because, they know where they are and know what are doing.
And lastly, Aston Martin accepts that Virage was a bit mistake. Accepting a mistake is an important step as well.
Honestly, I wrote more than a page for a car brand in my blog. This happens extremely rare, sometimes I am not able to write many words. After my small chat with the passionate electric engineer from the Aston Martin, I had so much motivation to talk about Aston Martin.
Ring Rd S, Birmingham, West Midlands B15, UK