Catrinel Menghia and Fiat 500C Abarth, the perfect couple! If you never heard of Catrinel Menghia before, I am sure you watched her in the previous advertisement of Fiat 500 and also on press event in USA.
Now, Fiat increased the bar into a different level. Catrinel Menghia is now topless! We all know that, this campaign is created to become viral by people like me! And also people like you :) Catrinel Menghia represents the Fiat 500C and her topless silhouette on advertisement emphasise the cabrio feature of Fiat 500C.
Abarth is the tuning division of Fiat and they totally revise the existing Fiat models and reveal something totally new! Fiat 500C Abarth is the product of Abarth. 500C Abarth is powered by a 1.4-lt turbo petrol engine with 160 HP and 230 Nm of torque. The engine is coupled with 5-speed manual unfortunately. I really criticise Fiat for this 5-speed manual gearbox, they should have offered at least 6-speed manual or double clutch gearbox box to match with the high performance character of the Abarth. Despite the 5-speed manual, 500C Abarth manages to reach 100 km/h (62 mph) in less than 7 seconds.
I am definitely sure, you will be remembering the Fiat 500C Abarth for long time and you have the full awareness for the brand!