Jaguar recently introduced the F-Type advertisement campaign called #YourTurnBritain. I am not going to make any comments about this, instead I placed the Jeep’s 2010 advertisement from USA.
This article is not about cars or brands, it is about two different campaign in two different nations with totally different sociological backgrounds. And try to remember the year 2010 while Jeep was struggling to recover from a huge downfall. Jeep had to recover the sales figures. Thus, you will understand the Jeep Grand Cherokee advertisement’s context.
However, Jaguar created a campaign with a similar context with Jeep!
Both Jaguar and Jeep are iconic automotive brands, in order to survive in this environment the solution is innovative engineering. Attention to details always wins!