Louis Vuitton Fall 2014 Campaign | Maserati Boomerang

If you are thinking what was that car on the Louis Vuitton 2014 fall campaign, I have the answer for you. Maserati Boomerang! Boomerang was designed by Giorgetto Giugiaro for 1972 Geneva Motor Show but this design never ended up at the production.

In those years, the designers were trying to predict what kind of vehicle we will be driving in future and time-to-time, they end up with really interesting design like Boomerang. Even though, it looks a bit funny but the interior has some realistic clue that can be found inside of a Ferrari nowadays. The steering-wheel of the Maserati Boomerang is around the instrument panel and control button. And You can see the same design with every Ferrari and it is not really an ergonomic design.

So why Louis Vuitton ended up with a 1970s futuristic car on their fall 2014 campaign? This campaign was curated by three photographers; Annie Leibovitz, Juergen Teller and Bruce Weber. And it is better to see Maserati Boomerang instead of Range Rover!

Maserati Boomerang is or was Powered by a 314 hp 4.7-lt V8 petrol (not a diesel) engine. And the engined was coupled with 5-speed manual transmission in 1972!

Photos Credits
Annie Leibovitz, Juergen Teller and Bruce Weber