McLaren 570S won the Red Dot Design award. McLaren’s design director, Frank Stephenson, created the McLaren Automotive’s design philosophy, by beginning with the MP4-12C, the hyper car P1. During this rapid evolution, I was expecting to see them earn the Red Dot Design award.
Personally, I always loved the cars which received the Red Dot Design award. It gives another appeal to the product among its competitors. Especially in the car industry, the super car business is focused on horse power and some extravagant designs. Or still with golden ratio to the save the business.
However, receiving the Red Dot Design award gives another unique personality to the car beyond its functionality. In addition, Frank’s unique design approach and focus on form equals function approach helps us to understand the logic behind this award.