Today BMW revealed the facelifted 7 Series in China, featuring a really strong front end. The new 7 Series features the largest BMW kidney grille, inspired by BMW’s latest SUV: the X7. This design change signals that BMW is planning to differentiate between luxury models by using unique design language; in other words, through massive BMW kidney grills.
Other than that, you will not be able to see a major difference between the interior and the rear end of the 7 Series and previous models. However, there is bad news for the emerging markets: the 740e plug-in hybrid model with the 2.0-litre petrol engine is to be replaced by a 745e plug-in hybrid with a 3.0-litre petrol engine. It is likely that BMW is going to sell a version of the 745e with a 2.0-litre petrol engine to the emerging market; however, the rest of the world will face the new larger engine.
The new 7 Series offers an improved version of the existing Driving Assistance Plus; in addition, BMW has received permission to run fully autonomous cars in China. It must be noted that this will not make an impact on the 7 Series right now, but it is an important milestone.
The 7 Series still offers a level two semi-autonomous driving mode; this will be more than enough for stressful long journeys, as it is always useful to have a second eye while driving.
In other news, if you are planning to buy a Rolls-Royce Ghost, you will, in fact, be buying an outdated BMW 7 Series: the Ghost is based on the previous generation 7 Series and, in all honesty, the facelifted 7 Series offers a greater level of interior luxury.
Overall, the new 7 Series looks really exciting and will definitely challenge the ageing Mercedes-Benz S-Class.
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Photo credit // BMW