Pastel Coloured Rolls Royce Cullinan, Ghost, Dawn and Wraith

Pastel Colour Rolls Royce

Rolls-Royce recently released a new colour scheme at Pebble Beach. You might be thinking that Rolls-Royce already offers an infinite number of colours, so how can they offer a new scheme? The issue with the indefinite number of colours is our brain. Our brains have limited cognitive power; so, when you overload them, they cannot make a decision and stick to the status quo. I have covered this in my other blog.

Let us return to the new colour scheme: it is pastel colours. At the moment, they are available for Ghost Black, Dawn Black, Wraith Black and Cullinan models. Does it sound a bit too ‘softy’ for Rolls-Royce? Actually, this new colour scheme totally changed my perception of Rolls-Royce cars. Quite honestly, they constitute state-of-the-art technology on wheels, coupled with an interesting and eclectic clientele. The bespoke combinations I saw with the Rolls-Royce cars gave me a really big shock!

Also, the Ghost series (Wraith and Dawn) are based on the previous generation BMW 7-Series, so I struggle to like them anymore. They are quite old in terms of technology. However, it seems like the pastel colour scheme has changed everything. The Rolls-Royce car range looks much softer and down to earth. The pastel colour scheme has transformed the vehicles, making them more appealing to a new customer range. Basically, Rolls-Royce head office has applied the ‘framing effect’ principle from Behavioural Economics.

In the event that you are planning to buy a brand-new Rolls-Royce; I would highly recommend the new pastel colour scheme.

Pastel Coloured Rolls Royce Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Coloured Rolls Royce Cullinan Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce Pastel Coloured Rolls Royce
Pastel Coloured Rolls RoycePastel Coloured Rolls RoycePastel Coloured Rolls RoycePastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Cullinan Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce Pastel Colour Rolls Royce

Photo Credit // Rolls-Royce

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