Personalisation and sports cars; two notions that are heavily entwined. Anyone with an aspiration to own a sports car will talk about how they would personalise it. For some people, this is choosing a specific colour, whilst others, myself included, are more interested in personalising a sports car with the latest tech.
Porsche decided to push the boundaries of this trend in personalisation and decided to offer something really personal; your finger print. For €7500, Porsche will give you the opportunity to print your most personal and private detail onto your car and share it with everyone.
Whilst we are all aware that Apple devices require a fingerprint scan to enter, and we are not entirely clear whether this fingerprint scanner stores any information, printing your fingerprint on your car is probably the most awkward (and ridiculous) idea to enter the automotive industry. We are currently living in the world of data protection where people are incredibly hesitant to share any of their personal details. I really wonder who would choose to print their finger print on their cars? I am sure someone will do it, but the majority of people? Unlikely!
Photo Copyright // Porsche