Recently, Rolls-Royce revealed the second generation Ghost. And I had the chance to see it at the HR Owen Mayfair London dealer. The first generation Ghost was unveiled in 2010. It was based on the F01 BMW 7 Series platform and uses a 6.6lt V12 N74 family engine with a ZF 8-speed automatic gearbox. It was a great success for the Rolls-Royce; the Ghost enabled them to reach a new audience and begin to capture Bentley’s market share. Also, a coupé and cabriolet version of the Ghost was revealed, named Dawn and Wraith respectively, both of which were very successful.
A decade has passed since Rolls-Royce first released the Ghost. This time, it is based on the Rolls-Royce’s in-house modular platform shared with the latest Phantom and Cullinan models. Instead of using the BMW 7-Series platform, Rolls-Royce wanted to create their own. However, the new Ghost features a 6.75lt V12 N74 family BMW engine. Sadly, Rolls-Royce does not have an engine factory yet (as far as I am aware).
The new Ghost is an all-wheel-drive based on BMW x-Drive technology (a perfect choice) including all-wheel steering. Now you can have the magic carpet experience driving the new Ghost. The front camera and laser scanner analyses the road surface and adjusts the suspension for added comfort. The Ghost is quieter than before; actually, too quiet, causing passengers to experience motion sickness. Therefore, they had to increase the noise level inside the cabin. Rolls-Royce also developed a new upper wishbone damper unit that has never been seen on any other car’s drivetrain.
BMW have included their latest driving assistance system in the new Ghost. I know Rolls-Royce does not wish to mention any mutual technology with the BMW, but without the BMW’s know-how, the Ghost would simply be an analogue car. To stay current in the luxury car market, you need a big company behind you. Just look at Aston Martin, no one is supporting them, and they struggle to keep up with the competition.
People usually say the features I mention are not particularly luxurious. However, the definition of luxury has changed dramatically. If your car does not have smartphone connectivity, it is obsolete. Overall, new Ghost is an amazing car will definitely regain the market share lost to the Bentley Flying Spur.