Life in the middle of a pandemic is extraordinary. We have experienced things that would normally only happen in cheap science-fiction movies. I don’t want to write about the pandemic yet again. Nevertheless, I would like to highlight some of the ‘fun aspects’ of the pandemic, achieved thanks to YSL.
2020 and 2021 were and are the years of working and exercising at home. We saw many companies try to revise their products to match the new expectations of consumers. Some of them did well, some of them failed, and some of them achieved something truly transformational. That’s YSL!
YSL recently introduced a set of dumbbells to exercise with at home, at a cost of £850! You don’t need to convert this into your own currency. It’s clearly expensive.
These are just two gold-painted dumbbells. They are not anything special. For instance, they do not contain microchips to connect with your smartphone. They are simply metal weights. You can probably find similar ones at your nearest junkyard.
In case you are not yet surprised enough, let’s take another example. YSL have also introduced a pair of fluffy stiletto mules with 10cm heels. As people don’t go out often these days, I assume these mules are designed to be worn at home. And I have great news: these fluffy stiletto mules are only £850!
So, you can exercise at home with gold-painted dumbbells, while wearing your fluffy stilettos, for just £1700! Cheaper than a MacBook Pro 16-inch laptop. From a human psychological perspective, I have no doubt that these YSL dumbbells and mules will generate a few smiles during these pandemic times.
Images // YSL