Land Rover recently revealed its fifth-generation Range Rover. One of the most iconic SUVs in the market! We can’t ignore the fact that Range Rover created the luxury SUV segment, and other brands benefited.
Unlike the last Range Rover reveal, a picture of the new vehicle was leaked on Instagram days before the show. When even Apple can’t keep its upcoming devices secret, good luck, Land Rover!
The new Range Rover outperforms the previous generation. Land Rover’s engineers have fixed many of the old version’s problems and its lack of features. Now, the vehicle has a better infotainment system, improved interior design, and new driving assistance systems.
Despite all these efforts, the new Range Rover still lags behind the Mercedes GLE or BMW X7. Sadly, Land Rover can’t spend R&D cash like these German brands, which would otherwise allow it to top up the latest Range Rover with the latest gadgets.
For instance, the new Range Rover can’t scan the road surface and adjust the suspension firmness to eliminate the bumps. This feature is already offered by Mercedes-Benz GLE, GLS and Rolls-Royce Cullinan.
Despite the limited features, the new Range Rover didn’t remove the low range gearbox and the rear-differential lock! However, this time they are mated with 23-inch wheels. Good luck with your off-road experiences.
The most shocking part about the new Range Rover is its exterior design. It resembles the previous generation too much. And I’m not surprised by this!
The last generation’s Range Rover was a cash cow, and Land Rover clearly didn’t want to do something too different and freak out its customers. With competitors like the Bentley Bentayga and Rolls Royce Cullinan competing for ugliest SUV, Range Rover needed to play it safe, and they did it well.
A similar strategy was used in the iconic design approach of the Porsche 911. Every Porsche 911 has looked exactly the same since the first one. Land Rover could be planning to implement this design strategy for future Range Rovers. So, do you expect the upcoming Range Rover to look the same? Maybe?
I’m not a designer. However, I still want to see meaningful design improvements with every new Range Rover. Despite my negative feelings towards the Range Rover due to its lack of technology, I still love the way its off-road abilities are wrapped up in luxury.
Would I buy one? Yes – and I’ll moan about it whenever I’m not off-roading.
Photos // Land Rover