Ford Fiesta is gone after 47 years and eight generations in production, as it couldn’t compete with the growing popularity of SUVs. On July 7, 2023, the last Ford Fiesta rolled off the production line in Cologne, Germany.
The decision to cease Ford Fiesta’s production was mainly driven by the need for space in the factory to accommodate the upcoming Ford Explorer electric SUV. Martin Sander, the general manager of Ford Model E Europe, confirmed this reason.
The Fiesta’s production plant will be transformed into a fully battery-electric plant, a move that aligns with Ford’s strategy to focus on electric vehicles due to the declining sales of the Fiesta. Despite being in production since 1976 and holding the top-selling cars position in the UK from 2009 until 2023 (it even topped the list for the first five months of 2023), the Fiesta struggled to maintain its market share. The Ford Puma, on the other hand, gained more attention and market share, contributing to the Fiesta’s decline.
In addition to the Fiesta, Ford also axed the Mondeo, S-Max, and Galaxy models, replacing them with EV models. The Ford Focus is also scheduled to be discontinued by the end of 2025, and it is likely that by the time you read this article, all Ford models will have EV versions.
There was once a Ford Fiesta Vignale model known for its high-quality leather interior and top-spec features, making it a proper luxury car. However, despite its appeal, it couldn’t survive in the market.
Overall, the Ford Fiesta will be fondly remembered for its long legacy and its once-strong position as one of the UK’s top-selling cars. Its departure marks a new chapter in Ford’s journey towards a more sustainable and electrified future.
Photos // Ford