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Cars

Aston Martin Cygnet

No, it is not a movie part from Terminator.
Cygnet is the new “pure” Aston Martin. I said pure because it is based on Toyota iQ, which is very nice car with sophicticated engineering. But Aston Martin just made a make-up and design a new clothes with same structure from Toyota iQ and will sell it as Aston Martin.
Come on, at least increase the power of the car or remap the engine control unit or any other tricks to make more Aston Martin less Toyota.
So, people will pay a lot extra for Aston Toyota Martin. Sorry but this car won’t sell! Ugly Truth.
Mercedes did with Smart, people do not buy cheap looking cars from luxury brands. Especially for Aston Martin, Cygnet is disaster.
I really admire Dr. Bez but I was not expecting to see too much Toyota too less Aston Martin.
(By the way, it looks like Aston Martin Smart.)

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Cars

Poland

Even under heavy economic crisis, Poland’s demand on cars never dropped down.
The Europe was suffering from halted sales and reducing prices but the Poland’s demand on cars are still rising :)
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Cars

Veyron Drop

VW’s sales figure shows that people who could affored to € 1,000,000 to a car shrunk %35.3.
In 2008, Bugatti delivered 51 cars but this year only 33.
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Cars

van Hooydonk

Finally BMW revealed a good looking 5 Series after long time. Unfortunately, Bangle’s 5 Series was not that good. Nobody is denying this though ! Thanks to van Hooydonk, 5 Series looks really good.
However, this new 5 series is one of the best looking car on its segment. Unlike Mercedes E-Class, new 5 Series offers 8 speed auto transmission for “every engine” option. Mercedes should learn this, nobody wants to see anymore 5 speed auto.
5 Speed auto is older than any popular culture icon :)

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Cars

Formulation for successful SUV

We all know that, SUV is the most enjoying market for car manufacturers. And we all know that all of them have kind of SUVs.
So, I made up a formula for successful SUV;
Ideal SUV = Σ(Big, Diesel, Automatic, Cheaper than alternatives)
When you use this formula while designing an SUV, you will definitely success. Because, lots of manufacturer used this formula and their SUVs are climbing sales figure better than they could climb hills off road.
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Cars

Veyron Extension

Product extension is one of the very well know methods to increase sales to target different consumer groups by offering differentiated products.
And the story is not very different for Bugatti Veyron. The automotive engineering excellence thanks to Mr.Piech is a living legend and nobody can deny it. But there are some interesting “limited edition” passion emerged in VW HQ. Every six months, Veyron is offering something limited, only five Veyrons, only for this market, only for that and so on. Of course, there are lots of people are ready to pay extra 250,000 € to Veyron’s normal price tag of 1,000,000 €.

Did you every think twice. Production and development of Veyron was very complicated and suffered serious problems to achieve 407 km/h and domesticate 1001 horses. As a result of this picture, every Veyron is -3,000,000 € for VW. Yes, average production cost of every Veyron is minus. Which is not very good in business terms. So what they did ? Emerging a new path in product extension and it works excellent :)
VW’s engineering ability is breathe taking also their marketing creative.

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Cars

MiTO

Alfa Romeo’s new cute, sexy, attractive mini car !
Yes, Alfa Romeo MiTo. The best looking mini car on market. Sorry Mini, you are not that good.
MiTo looks great, excellent Italian design but why do u still resist to offer an automatic gear box ? I am not looking for double clutch auto, just a normal one like in Fiat 500. Fiat is the owner of Alfa Romeo and they could share technology, as VW shares with its every brand.
I think that’s the only keeping lots of people away from MiTo, an auto option for petrol and diesel engines. Of course, interior has Italian style some quality problems but who cares with that great look :) And also it is a bit expensive, but worth it
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Cars

Hybrid is really hygenic as we think ?

Hybrid vehicles are now avaiable in Turkish market. As people were thought; hybrids are clean, save the planet, save the environment, save your grandkids and so on.
Technically true but pratically not !!! As the hybrids cars are mostly produced with non-recycled materials and have batteries which are toxic to environment is one issue. The other issue is, Asian hybird are production cost is much more than an ordinary car. As the nickel batteries arrive from Canada, vehicles’ structure is complicated and needs more time produce; it cannot be generalized as very green car. The end product is clean, lower emission. But VW Polo BlueMotion is doing pretty good also ;)
And current crash testing does not have special stages or criteria for hybrids vehicles as they hold very high voltage under the seat.
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Cars

Electro Shock for Saab

A few hours ago, Spyker announced that its interest on Saab revealed again.
Spyker and Saab relationship turned into soap opera. I think this is called emotional business.
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Cars

GoogleCar

The new Audi A8 is now offering Google Earth connection for navigation map.
Sounds nice, navigation through satellite pictures might be better.
Computer’s are clients for Google, now the cars becoming new clients ???
At least everything is free on Gooogle ;)