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auto emoción SEAT

Another interesting advertisement back of a magazine.
And it is from SEAT; young, sportive and Audi for reasonable price. This reasonable tag came after the new SEAT EXEO which is basically the old Audi A4.
Anyway, as we could see there are adults totally naked and running to sea or lake whatever :) And the vehicle is SEAT Altea XL, “XL” not the normal one.
So what we are understanding from this advertisement; when you buy a car which has problems to reflect its brand identity and could not achieve to create a clear brand image, you just run away from the car naked. Because, when you are naked as you lost some of the weight of your clothes, you can run faster !!!
One more fact, SEAT could managed to sell on 255,000 cars this year, half of the Skoda.

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Cars

New Audi A5 Sportback

Audi’s ambition to expand its product range is revealing more and more interesting cars.
A5 is a very good looking coupé.
New A5 Sportback kind of looking car but it is subjective :)
However the advertisement in Turkish magazines is looking better than the car ;)

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Mercedes 2.2

Mercedes loves the 2.2litre diesel engine. I don’t know why but they have some emotional relationship with extra 0.2litre.
Why it is annoying? Because, countries like Turkey where the taxation is influencing sales really badly are facing really high tax brackets because of those 0.2litre extra.
And BMW can achieve similar performance and efficiencly levels with 2.0litre diesel. I think Mercedes should revise its range engine to avoid any taxation obtacles in emerging markets. Consumers do not wish to pay extra money for just 0.2litre and they won’t be depression if the car is cheaper with 2.0litre diesel engine.
Stuttgart noticed how the 1.6litre petrol engine could rocket the sales and I do hope that they will reveal smaller diesel engine. Actually they should reveal 1.6litre diesel with high pressured twin turbo and dominate the market.
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Cars

Aston Martin Cygnet

No, it is not a movie part from Terminator.
Cygnet is the new “pure” Aston Martin. I said pure because it is based on Toyota iQ, which is very nice car with sophicticated engineering. But Aston Martin just made a make-up and design a new clothes with same structure from Toyota iQ and will sell it as Aston Martin.
Come on, at least increase the power of the car or remap the engine control unit or any other tricks to make more Aston Martin less Toyota.
So, people will pay a lot extra for Aston Toyota Martin. Sorry but this car won’t sell! Ugly Truth.
Mercedes did with Smart, people do not buy cheap looking cars from luxury brands. Especially for Aston Martin, Cygnet is disaster.
I really admire Dr. Bez but I was not expecting to see too much Toyota too less Aston Martin.
(By the way, it looks like Aston Martin Smart.)

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Cars

Poland

Even under heavy economic crisis, Poland’s demand on cars never dropped down.
The Europe was suffering from halted sales and reducing prices but the Poland’s demand on cars are still rising :)
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Cars

Veyron Drop

VW’s sales figure shows that people who could affored to € 1,000,000 to a car shrunk %35.3.
In 2008, Bugatti delivered 51 cars but this year only 33.
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Cars

van Hooydonk

Finally BMW revealed a good looking 5 Series after long time. Unfortunately, Bangle’s 5 Series was not that good. Nobody is denying this though ! Thanks to van Hooydonk, 5 Series looks really good.
However, this new 5 series is one of the best looking car on its segment. Unlike Mercedes E-Class, new 5 Series offers 8 speed auto transmission for “every engine” option. Mercedes should learn this, nobody wants to see anymore 5 speed auto.
5 Speed auto is older than any popular culture icon :)

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Cars

Formulation for successful SUV

We all know that, SUV is the most enjoying market for car manufacturers. And we all know that all of them have kind of SUVs.
So, I made up a formula for successful SUV;
Ideal SUV = Σ(Big, Diesel, Automatic, Cheaper than alternatives)
When you use this formula while designing an SUV, you will definitely success. Because, lots of manufacturer used this formula and their SUVs are climbing sales figure better than they could climb hills off road.
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Cars

Veyron Extension

Product extension is one of the very well know methods to increase sales to target different consumer groups by offering differentiated products.
And the story is not very different for Bugatti Veyron. The automotive engineering excellence thanks to Mr.Piech is a living legend and nobody can deny it. But there are some interesting “limited edition” passion emerged in VW HQ. Every six months, Veyron is offering something limited, only five Veyrons, only for this market, only for that and so on. Of course, there are lots of people are ready to pay extra 250,000 € to Veyron’s normal price tag of 1,000,000 €.

Did you every think twice. Production and development of Veyron was very complicated and suffered serious problems to achieve 407 km/h and domesticate 1001 horses. As a result of this picture, every Veyron is -3,000,000 € for VW. Yes, average production cost of every Veyron is minus. Which is not very good in business terms. So what they did ? Emerging a new path in product extension and it works excellent :)
VW’s engineering ability is breathe taking also their marketing creative.

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Cars

MiTO

Alfa Romeo’s new cute, sexy, attractive mini car !
Yes, Alfa Romeo MiTo. The best looking mini car on market. Sorry Mini, you are not that good.
MiTo looks great, excellent Italian design but why do u still resist to offer an automatic gear box ? I am not looking for double clutch auto, just a normal one like in Fiat 500. Fiat is the owner of Alfa Romeo and they could share technology, as VW shares with its every brand.
I think that’s the only keeping lots of people away from MiTo, an auto option for petrol and diesel engines. Of course, interior has Italian style some quality problems but who cares with that great look :) And also it is a bit expensive, but worth it