The most sexy automotive PR campaign by Alfa Romeo UK

Forget the Stig, this is the new secret :)
Alfa Romeo UK recently started a PR campaign on internet, Can You Handle Italian Passion? And this campaign became an internet phenomenon. Campaign is really creative and also challenging. You are trying to talk with a sexy Italian lady in London, actually in her flat.
This is an interactive video experience based on Flash, and you are being directed by options. Such as; where to sit and what to play in stereo. However in the last stage, you have to use your ability to continue! But that’s not easy, her mood can change unexpected and you may not end up very well!! So, be careful.
Unfortunately there is a minor problem with this website, it is only accessible from UK! I don’t know why but the whole experience is limited to UK! So, I did a favour to you all and uploaded only some parts of her. I hope that Alfa Romeo UK and their PR agency will be kind to allow this small show :) If I receive any request to remove the video, I will do so!
A small hint, she never does that thing!
Actually this website offers the same excitement which I had while driving the Alfa Romeo MiTo. Great job has done :) Below, you can find my other post about MiTo.

In terms of global Alfa Romeo image, this campaign is excellent, I wish that it was made for global campaign. Movie and the product definitely matches with each other. When you drive an Alfa Romeo MiTo Diesel, you will see what I mean! Totally unexpected, unpredictable and entertaining. Sounds like movie has the inspiration from the diesel :)

Pictures’ and Videos’ Copyrights
Alfa Romeo


Easy Virtue

Last I was watching the movie Easy Virtue (Starring Colin Firth, Jessica Biel). It was originally shot by Alfred Hitchcock in 1928 but I didn’t have chance to watch it. When I started watching this movie I was not expecting to see a grand prix racing at Monte Carlo in 1930s. The first minutes of the movie starts with nostalgic grand prix race in Monte Carlo. And at that moment, this movie caught my attention! However the involvement of cars was not limited with the race sequence. After the race, Jessica Biel drives BMW 328. I am not sure about the model but I think that is a 328! And this means the time is after 1936! Actually I am not sure about this, if I found reliable information I will share it here.
After watching the movie, I searched YouTube for vintage racing footages. And I found some :) And I also shocked! The safety measures were nothing at those times, I am not talking about safety car. There is not seat belt, no safety barrier, no safety flags, cars don’t have any safety. And drivers were dying during the race and it was mentioned like something very normal. When you consider contemporary races, drivers at those times would not consider as a real race. Like many people I always respect the drivers in early years of motor racing. Winning and losing was so tightly attached with living and dying, I think we cannot understand how it feels to race those times. By the way in one of the footage, Alfa Romeo was taking over the Bugatti !

I hope you will enjoy the nostalgic Grand Prix race :)


A detailed explanation for the problem of German Cars

For very long time I was trying understand what is wrong with German cars. I didn’t make mistake while writing, German cars. There is always something missing with them, I could not understand but German cars never have the same taste with Italian cars. Of course, I am not licking cars to identify their differences. I am pretty sure that all German cars would taste the same :)
And recently I found the problem with German cars. The huge problem which irritates me for very long and irritates many other people, I am using sales figures of Italian cars as a proof! German cars are offering everything; perfection, design (not all of them), efficient, luxury, perfect, gray, very gray, light gray, very dark gray and this goes forever. Germans cars are doing what you told them to do! Actually if a German car goes wrong, it terribly goes wrong. This happened in 2003-2004 with Mercedes E Class, electronic brake system and electronic control modules of C Class. Anyway, they don’t cause trouble anymore. The main thing is German cars are doing what they are supposed to do and they do not questionize. They just are doing it!
A German car always handles well, the automatic screen wipers always works with the same amount of rain, engine always makes the same sound, all the parts inside the car have the same millimetric distance within each other. This combination of perfection obsession is not matching with human being because we are not perfect and we want things different. I think the best explanation for German cars is they are like trains. They are doing what they are supposed to do, trains cannot change travel anywhere else than railway and they always follow a route.
The Italian cars are like pizza, each pizza is a unique dish. It is nearly impossible to have the same pizza, even if you manage to have the same one you cannot eat in the same way. All the mozzarella cheese will try to go somewhere else, you will try to make some weird moves to eat the slice and some vegetables will fell on your trousers while you are trying to clean your trousers, your elbow will hit to pizza. Basically each time you try to eat an Italian food, you will have a new adventure like in Italian cars. Each Italian car is totally unique, I don’t know how they manage to do it but they are excellent at producing each car unique. There is no identical twin of a Ferrari 458 or Alfa Romeo MiTo or Fiat 500. Even if the factory is robotized, their supplier may not be robotized and their production technique might be influence the employees emotional conditions.
Therefore each Italian car is like a sculpture, you cannot find the same one. And Italian cars do not react as you wished, try to control a Ferrari 599 GTO. Jeremy Clarkson tried to do it in “Italian Job” and he failed, try to control an Alfa MiTo diesel. The electronic systems will help you but the car will control you. You will do what the car is ordering you!
And lastly British cars; very basic definition, there is always something is missing. In order to proof this, just look at British taps! They have separate taps for hot and cold water. You cannot find this in other part of the world. British engineers never connect hot and cold water together, you either burn your hands or freeze your hand. There is no balance and you can face with this ugly truth even in the most prestigious hotels or in houses. Everything looks excellent, suddenly you want wash your hand, and you burn your hands!
You can find this in British cars also, everything is excellent. Design, materials, engines but you cannot have a door closing aid in a Bentley Azure. This is a very basic technology from Germans, when your door is not fully closed the hydraulic system closes for you. But you cannot have this in a Bentley Azure! This car costs more than a country and you have to close your door properly by yourself. But still I like British cars they are combination of Mr. Bean and Paul Smith shirt!
Pictures’ Copyrights
Mercedes, Pizza Express, Aston Martin, Deutsche Bahn, Maserati, Paul Smith



Nowadays there are rumours about Ferrari. It is not about the Formula One championship, it is about the Fiat’s tendency to sell it. You didn’t read wrong, Fiat is considering to sell the most iconic brand under its management. This lunatic behaviour is a result of Fiat’s CEO Marchionne’s dream to be the biggest automotive manufacturer and become a remarkable person. Honestly, he did a great job recovering Fiat from bankruptcy to profitable condition. This is a real miracle, nearly seven years ago GM did not wish to buy Fiat because it was in a very condition but now Fiat bought some parts of Chrysler!
Machionne wants more from Chrysler, he wants to buy more shares but they need lots of money. Even though Chrysler is excellent at producing terrible and rubbish cars, it costs a lot of money to buy its shares! And the best option is to sell Ferrari and make money and expand the Fiat brand into US.
Expansion to US is a real big gambling, it is a different market. Actually it is a different continent! What works in Europe do not work in US! American may not wish to buy a car called Lancia which sounds like a pasta sauce. Alfa Romeo has potential but it is very hard to create a brand image and inform customers and motivate them to prefer this brand and etc.
Machionne has a very interesting plan; in 2014 he is planning to produce six millions of cars under Fiat brand! Six millions, in four years! I don’t have anything to say to this. He is planning to use Grand Cherokee platform to produce Maserati SUV, which would definitely fail. Also use Chrysler’s chassis for next generation Alfa Romeos. This does not sound very promising for six millions target.
In meantime, VW is interested on Ferrari. They thought, we destroyed Lamborghini and it is not enough for us, let’s destroy another Italian brand. Let’s put Audi A8’s buttons to Ferrari, replace the instrument panel with stupid looking Audi’s Red LCD screens. Then replace the keys with same keys from Skoda, add some more senseless Audi technology and use the VW EOS chassis for next generation Ferrari. This is a flash forward of Ferrari, if it is owned by VW. Also Lamborghini would be annoyed by the presence of Ferrari and they will try to sell to someone else.

Pictures’ Copyrights
Fiat, Alfa Romeo, Audi, Ferrari

Sex Sells with MiTo Diesel

Travelling with plane in economic class is one of the unpleasant ways of transportation. It is just offering enough space for people who do not exist, you cannot sleep, you cannot feel comfortable. Also you have to arrange your luggage limit to 23 kilos and you have to drive to airport which is in the middle of nowhere and land to an airport which is in the middle somewhere. Basically if you are not travelling with first class, this is the usual way for travelling long distances.
However today I discovered another way ;) I drove Alfa Romeo MiTo diesel. That’s a diesel powered Alfa Romeo, but it is not like ordinary diesels. As I mentioned before, it is offering 320 newton metres of torque which is enough to tow moon from 1,6 litre engine. And it produces 120 horsepower. But the torque turns the travel into first class pleasure.
MiTo is a small car to compete with snob Mini. I don’t like Mini because all snobs are driving it, therefore I always ignored. And also it is too much German for a British! But the MiTo is totally something else. With this enormously powered diesel engine you ignore all the annoying details.
I really don’t like manual gearbox. I know many people are saying “I can control the car with manual, automatic is blab la”. Sorry I have never ever agree with you, the best automatic for me especially double clutch ones. But MiTo diesel does not offer automatic with diesel. Does it annoy me? Of course no! It is the best manual car to buy and to drive! And this lunatic diesel revs up to 5000 rpm. I cannot realize how it reaches to 5000 rpm so quickly. First gear 5000 rpm, second gear 5000 rpm and I couldn’t realize how it happened some quickly. This engine is lunatic :)
After my journey with MiTo, I found the alternative way to travel long distance. Diesel MiTo! With MiTo, you don’t have to worry about ticket prices, luggage limitations, you can eat whatever you wish to eat, you can choose whom to seat next to you and it will be enjoying. If I had a MiTo diesel, I would definitely travel to Birmingham with it.

Alfa Giulietta: Hard to pronounce but worth to drive!

I really don’t like to talk about test drive experience of mine. It is a limited conversation, I cannot discuss about other subject that easily. And also you can drive the car and have your own opinion.
However I am breaking this principle for Alfa Romeo Giulietta. This new Alfa Romeo is a replacement of 147. And it is nearly impossible to pronounce it properly. Nissan Qashqai was the hardest brand to be pronounced but Giulietta replaced its place :)
This new Alfa Romeo is a competitor for VW Golf, Ford Focus, Audi A3, BMW 1 Series, Mercedes A Class, Seat Leon. But it is totally different its competitors. I do know that you will be thinking, this is an Alfa and it will definitely break down. Hopefully that’s old story, Alfa is not a catastrophe anymore.
Giulietta is a new chapter for Alfa Romeo, it is not cheaply built. You can feel the renaissance! And Alfa’s desire to erase its bad reputation. Hopefully it is really good car. It is not a luxury like an Audi A3 but it drives much better than an A3! The DNA button next to gear lever, is a civilized version of Ferrari’s manettino. You can choose between Dynamic, Normal and All Weather. And magic happens with Dynamic!
The magic happens inside the corner, mostly front wheel drive cars have very high tendency to under steer and hit to tree directly. This is very usual and expected behaviour from ridiculous front wheel technology. And you don’t push throttle inside a corner but with Dynamic mode, you can push inside the corner with Giulietta.
I don’t care about other things, I don’t care whether it has xenon headlights or park sensors. The engine, electronic and drive train have a great harmony and you don’t pay attention to the rest. Giulietta is one of the most enjoying car I have driven for long time. Even though it has four doors but you never feel that you are driving a family hatchback!
I would like to thank you Richard Aucock for the beautiful Giulietta photo :)
Pictures’ Copyrights
Alfa Romeo and Richard Aucock

Why we buy Italian Cars? That’s love pain!

Why we Love Italian Cars? This is the second unanswered question after what is the solution for love pain! Italian cars don’t have very good reputation in automotive industry, especially for reliability. Ferrari, Alfa Romeo, Maserati, Lancia created some questions marks in everyone had, especially Alfa Romeo and Maserati were the king of trouble making! Many people were complaining about their Alfa Romeo or Maserati and they were talking about how it broke down on that street, on the bridge and etc. Of course I cannot consider them as a royal customers, they would probably never bought anything Italian.
But did this change the attitude towards Italian cars? Of course no. If you love car, you should love one Italian brand even if you don’t buy it. I did not say even if you cannot afford it. When I had my old Ford Focus in 2004, I had chance to Alfa Romeo 147 but I didn’t! Because I was afraid. Now I would definitely buy an Alfa Romeo MiTo, it is very sexy.
Many people were saying, don’t buy Italian cars but none of those brand were bankrupted! Actually Fiat bought all of them and saved them. This is the reality and they are still in business, also they are more reliable. There is only a slight problem with their reputation.
Recently I read an academic article which was mentioned on newspapers. In Rutgers University in USA, some scientists decided to investigate love pain. I really don’t know why they did this. Anyway, they found some people and them inside machine and they spotted the place on brain. Yes, the place which makes us malfunction when we are rejected or suffer from love sickness. Unfortunately I don’t have right to publish the images but we won’t understand anything from that.
The important point which I found out from the academic paper, Italian cars have the same impact on people. They are touching the same spots in the brain like love and when we lost our Italian car, we cannot forget it very easily. From the research, as the time passes the pain is diminishing but you can see Italian car very easily and you can buy one also. So you will not suffer from the pain.
From the combination from the academic research and my observations; I can suggests that Italian cars is touching the love points in our brains and we fall in love with those cars. Even though we know that Italian cars are not reliable, we try our chance once in a life time. For that reason, they still make profit. I am proud to find the answer for this unsolvable question.

The best picture to define this love is from Diesel’s advertisement campaign! Italian car needs “the balls” to own :)

Pictures’ Copyrights
Fiat, Maserati, Ferrari, Alfa Romeo, Diesel and Enzo Ferrari Movie


Ferrari with decent back seats: MiTo

Hundred years of Alfa Romeo! 2010 is the 100th birthday of world’s one of the most iconic and sexy car brand. Even the Enzo Ferrrari raced for Alfa Romeo before he established his business Ferrari. Everyone in automotive world had direct or indirect relationship with Alfa Romeo.
100th anniversary started on their website, I did not see any special 100th anniversary limited edition cars or anything else or any activity on Alfa Romeo dealers yet! I guess Alfa Romeo forgot that this year was the 100th birthday. At least they could have offered some limited editions to make this year unforgetable.
Actually they made a special logo and of course t-shirts and other thing with those logo on their online store. Actually I was going to buy a 100th anniversary t-shirt but the delivery costs 10€ and t-shirt costs 21€! Very interesting!
On Sunday, I went to a Alfa Romeo dealer with my friend. He is planning to buy a Alfa Romeo MiTo, which is my favourite sexy super car. For that price tag, you cannot buy something better. Forget Mini, it is just an overpriced German car, go buy an Audi A1 and you feel better inside.
The main thing which I like in MiTo is the DNA switch. This switch let’s you to change the character of car by choosing from dynamic, normal and all weather. By choosing these three programmes, you are able to change the reactions of the car. This is a basic or cheap version of Ferrari’s Manettino switch which you can find in F430, 458, 599 and 612 models. This also changes the driving character of the car by choosing different programmes.
There was something missing in MiTo and that’s was dual clutch automatic gearbox. And hopefully, now you can have it in petrol engine! I don’t want to discuss about engineering thing, basically this automatic is extremely quick to your responses and you will be changing gears like in F1 car. Actually Ferrari 458 and California have the same transmission. It is excellent, don’t buy the manual :)
All these technologies can be read from their website and you will not be shocked when you experience them. However MiTo has something which usually does not appear in coupé Alfa Romeos! It has legroom in back seat :) I am serious, 1,86 metre adult can accommodate without any problem at the back seats :) So MiTo is small Ferrari with proper back seat :)
By the way; don’t miss to check matte grey Alfa Romeo Brera, despite its huge weight more than the moon, this car looks really great this new color.

Pictures are taken from;
Alfa Romeo and Ferrari Websites


Baby Audi

Audi A1! For quite long time Audi was promoting its new small Car A1. After the A2’s trauma, Audi hesitate to introduce a small car. What happened with A2? It was beyond its time and made from aluminium which made it pointlessly expensive as the consumers do not pay that much of attention that thing! Also it was not sharing the Audi design concept, it was too tall for the Audi brand. Anyway, Audi halted the A2 long time ago.
Audi introduced this car to have a place in popular small car segment which is dominated by Mini and Fiat 500. This is a very profitable segment, people can reach to luxury brand with reasonable prices :) Also Audi will add new customers to its portfolio. Everything sounds great! They also producing this car from steal, which is much cheaper :) Also they are offering a rear suspension which could turn your journey into nightmare!
Mini and Alfa Romeo MiTo are offering independent rear suspension. Many of you don’t have no idea about this. Basically, this technology offers better handling and comfort and also more cost. Audi claims it is taking more space in that back. Anyway, what Audi A1 is offering twist beam rear axle. This means Audi saved cost and offers to feel the road in your back. Audi A1 is a sport shoes which does not have the comfort.
Don’t think that A1 will cost cheaper by avoiding independent suspension. It will be expensive, actually over priced like other Audis! And many people will rush into Audi dealers to buy one. Honestly, I don’t have any problem with Audi, probably it will be a high quality small car with Audi engineering and it will be a very good alternative to people who got bored of Minis! Would I buy one? Hmmm, I really don’t know but there is one thing is very clear, Audi A1 is the best looking Audi! There is also Alfa Romeo MiTo with a better soul :)
Pictures are taken from;
Fiat, Audi, Mini, Alfa Romeo Websites

Alfa Romeo MiTo Diesel: Minimize consumption, maximize pleasure

MiTo; Alfa Romeo’s one of the best looking car and probably the best looking car in small hatch market. I do know that Alfa Romeo has a bit more reliability than a fake iPhone but that was the past. Now Alfa Romeo is in a new era, we can see this from their new engine range.
Especially the diesel! Yes, Alfa Romeo and diesel sounds similar to chips and chocolate but world has changed, people are looking for diesel engines even in their sports car. Therefore, Alfa Romeo MiTo is offering a 1,6lt diesel engine. I know this is not a something very unusual but when I focused on details, it was unbelievable.
This ordinary 1,6lt diesel engine is offering unordinary amount of torque, 320nm! What is torque, you might be saying! It is a bit complicated to explain but it is a huge amount for a such small car. BMW 318d has the same amount of torque from 2,0lt diesel engine. You imagine the rest, this MiTo is a new era for diesel power! Words are useless to define the enjoyement of this huge amount of torque in a small car. This is like a super computer at the size mobile phone :)
When Alfa Romeo couples this diesel engine with double clutch auto transmission, that would be the best car can be bought on earth :) Minimize consumption, maximize pleasure :)
Picture are taken from;
Alfa Romeo Website