Alfa Romeo UK recently started a PR campaign on internet, Can You Handle Italian Passion? And this campaign became an internet phenomenon. Campaign is really creative and also challenging. You are trying to talk with a sexy Italian lady in London, actually in her flat.
However I am breaking this principle for Alfa Romeo Giulietta. This new Alfa Romeo is a replacement of 147. And it is nearly impossible to pronounce it properly. Nissan Qashqai was the hardest brand to be pronounced but Giulietta replaced its place :)
Alfa Romeo and Richard Aucock
The best picture to define this love is from Diesel’s advertisement campaign! Italian car needs “the balls” to own :)
Fiat, Maserati, Ferrari, Alfa Romeo, Diesel and Enzo Ferrari Movie
Hundred years of Alfa Romeo! 2010 is the 100th birthday of world’s one of the most iconic and sexy car brand. Even the Enzo Ferrrari raced for Alfa Romeo before he established his business Ferrari. Everyone in automotive world had direct or indirect relationship with Alfa Romeo.
100th anniversary started on their website, I did not see any special 100th anniversary limited edition cars or anything else or any activity on Alfa Romeo dealers yet! I guess Alfa Romeo forgot that this year was the 100th birthday. At least they could have offered some limited editions to make this year unforgetable.
On Sunday, I went to a Alfa Romeo dealer with my friend. He is planning to buy a Alfa Romeo MiTo, which is my favourite sexy super car. For that price tag, you cannot buy something better. Forget Mini, it is just an overpriced German car, go buy an Audi A1 and you feel better inside.