Pictures (in order);
Mercedes E63 AMG Estate
BMW M5 Touring
Audi RS6 Avant
Pictures are from;
Enjoyment and Audi, they are very close with each other; if you are planning to buy RS4 or RS5 or R8. But this is not related with any of them. Actually it is related with Audi’s clean diesel engines!
Diesel and enjoyment sound contridiction but they are not anymore! Audi’s new commercial for US market is showing something very unusual with diesels. They are giving this message; “if you want to commit suicide, try something else”. Yes, driver of A5 is so depressed and so idiot, he places a hose inside the car from exhaust and starts the engine. We can see that, car’s tank is full of diesel but when the tank is empty, he is still alive. What are we learning? Audi loves you more than others brands :) Audi has the lowest emission level.
This commercial is relased to inform US customers about low emission levels of diesel engine and increase the competitive advantage over hybrid cars. As the US turn into hybrid land from pick up land, now German car companies are trying to inform their customers about how the diesel is efficient and clean. As the German car companies are expert diesel technology and they use this advantage in US market over hybrid cars. However, I am not sure is it a good way to educate about diesel by this commercial !Alternative link for video: http://adland.tv/commercials/audi-a5-suicide-krass-2009-60-spec
Picture is from;
Pictures (in order)
Mercedes ConceptFascination (Concept car)
BMW 5 GT
Picture are from;
On weekend Hyundai announced on TV about their sales target for their premium model Genesis in Turkey. This car is quite popular in US and in US and in US, won lots of awards and frankly the equipment is not that bad. And Hyundai’s target for Turkey is 150 Genesis. Unlike US, this car costs fortune; € 100,000 !!!
So you will say, Mercedes is too classic, BMW is too snoppish, Audi what’s that, VW that’s Audi’s father and you will depressed without any other alternative and desperate motivated to buy a Genesis; and Hyundai thinks that there 150 people like this in Turkey.
Even 150 people are ready buy Mercedes priced Hyundia; I would like to suggest something, Genesis has 3,8lt petrol engine, not diesel !!! For that price you can easily buy Mercedes E250 CDi with a lot of technological gadget which will take 6 months to understand each of them. Why should anyone buy a Hyundia Geneis with 3,8lt petrol engine and pay enourmous amount yearly tax? I really wonder.
Of course people will go and buy Mercedes E220 CDi, BMW 520d or Audi A6 2,0 TDi; okay some people will buy petrol engine cars. But Hyundia’s prediction for Genesis is like expecting to call down the global warming by fan !!!
Sorry but if the brand is not emerged as luxury, it does not have competitive advantage in luxury segments. Even the VW Phaëton is struggling to sale, how could Geneis achieve that target ?
However they share something in common. They name their products in number.