In the world of smartphones and wearable gadgets, why I am writing about the Braun alarm clock? The reason is very simple—too many digital zeros and ones in my life. I have been using a computer since 1991, and I am approaching the point where the analogue telephone looks more tempting than the upcoming iPhone 7.
That’s why I bought a Braun alarm clock. Braun is very well known for its unique design philosophy. Since it was first founded, every Braun product offers a very clean and simple design approach that has only one purpose, to do what it is supposed to do. After a decade of this unique design language, Braun products have become the most iconic in their segment. That was one of the reasons I wanted to buy a Braun alarm clock.
The other reason was the nostalgia. I had the same clock for years to wake up with and I wanted to wake up like the old days instead of with the iPhone.
The last reason is Robert De Niro’s The Intern movie. He brought a Braun alarm clock to work!
Braun is currently owned by Procter & Gamble, the same company that makes Magnum ice cream.