Tag: Dior

When you look at an advertisement on magazine with great looking people you dive into a different world. Agent Provocateur lingerie with charming girls motivates to buy them and that advertisement gives the impression of “you will look like this” or Gucci advertisement with great looking man in a great looking suit gives the same message, Dior, Channel, Paul Smith and so on. The function of advertisement is very clear, give a message and motivate consumption, we all know this and we love to ignore it :)

What about the German town Nürburg? Nürburgring is the longest and toughest race track on earth. You could spot any kind of prototype is driven by its limits. This circuit is a open laboratory for automotive world. As its reputation grow day by day and the power of word-of-mouth, it turn into a dream for anyone who loves cars. Porsche, Nissan, Ferrari, Renault, Ford announcing their new records for their sports car. And always the circuit lap time is going down and down and down and down. Actually in order to understand what does that new time means, you should study one year for every kind of lap time :)

When you buy the car with that superb lap time, you think that you can do it with you novice driving skill. Of course no ! One of the other ugly truth of cars. Unless your name is Schumacher or you are a former F1 driver, that lap time could happen in your dreams.

Like fashion advertisements, what you see is just dream :) We just buy a dream to live with it, so lets enjoy it ;)