Categories
Cars

Proper Car Watch?

A watch is complementary of a luxury car. I am not making this suggestion, you can find this clue in Brand Management books. Also nobody denies this ;) As you cannot carry your car to a restaurant or a club or sport centre, you could carry your watch to show what you have outside ;)
Panerai, Jaeger-LeCoultre, TAG Heuer and Breitling share something in common. They all produce watches for cars brands. Panerai offers Ferrari, Jaeger-LeCoultre offers Aston Martin, TAG Heuer offers SLR and Breitling offers Breitling for Bentley watches. Most of them have some design inspirations from the car brand which they offer and some of them just reflect their price and luxury.
The point which I cannot understand or I should say; I am expecting to see is a reflection of that car in that watch. For example; when we look at Breitling for Bentley we cannot see a serious very significant different from other Breitlings. Watch experts could say the differences, but at least the number or dials should be same with Mulsane or Continental GT. There should be more than a small Bentley label in that watch. TAG Heuer is better but still, it is not reflecting the SLR properly. Panerai’s Ferrari collection has Ferrari design inspiration and similar number which are used on Ferrari cars. That is very nice, I really wish to carry some Ferrari in my watch which could diversify the watch from the other Panerais. I kept the best bit in the end; Jaeger-LeCoultre is also official Aston Martin watch and does not have any Aston Martin style design in that watch. AMVOX2 DBS Transponder model which has very bad model name AMVOX2. Just imagine, you are talking with your friend; “I bought a new watch, what is it? Jaeger-LeCoultre AMVOX2, what ?” Of course this conversation will end up with “what”. Model name is terrible! But the watch has something very interesting. Like James Bond, you just touch a button and your Aston Martin DBS’s doors open and close ;) That’s what a call a proper car watch :)

Panerai Website
TAG Heuer Website
Bentley Website
Jaeger-LeCoultre Website
Categories
Fashion

Mercedes and the City hoppss Sex and the City

Sex and the City is one of the most famous TV series and their movie was also very nice.
The point which caught my interest was the product placement of Mercedes cars. Interesting point, Mercedes placed new GLK before it was revealed and in Sex and the City 2 the new E Class was seen before it was revealed. So we could see that, the four ladies are very interested on cars :)
Also I noticed something; when Samantha does her shopping and staff from Gucci store puts everything to GLK 350’s boot, we could see that her GLK has the Easy Pack system which lets you to close the boot without even touching the boot. Yes, that’s not something new. I just wanted to highlight, it is not a movie trick. You just either touch the red button on boot door or push and hold the boot button inside vehicle.
So; if you are planning to be like Samantha, try to add exquisite details when ordering ;) It is not just wearing luxury brand to be like Samanth !
Pictures are from;
WorldCarFans
Sex and the City (Movie)
Categories
Fashion

%100 Cashmere ?

%100 cashmere what we all expect from a sweater. Especially, if we are paying high prices to luxury brands. Unfortunately, story doesn’t end like that! Most of our clothes even from expensive brands are made up from very different materials, even some of the materials which we never heard of them. But they look nice, nobody could deny this.
Increasing competition, fluctuating commodity prices and those kind of terms which we don’t know what they really mean is causing this. Minimize costs, maximize profit. Basics of economics or basics of MBA ? As the companies are trying to increase their profit margin they are looking for alternative materials for production and they end up with complicated labels which is flashback of chemistry lessons. We all know this thing, but we buy it. That’s the charm of the brands, as their spirit is more powerful than their products we ignore what was written on the label.
It is similar for automotive industry; twenty years ago most of the very well known brands were producing over engineered cars. With similar reasons, they tend to change their materials on their cars. Of course some of them for environment reasons and some of them to reduce costs to make investors happy. As the car brands’ power, we don’t want to accept the fact that they are reducing quality. We all want to believe their quality is rising. Of course, it is rising but in some facts, it is significantly going upside down. Then they realize it from customer feedbacks and they make revisions. We saw this many times in automotive industry, they make profit, then customers are sad and they make loss.
If you want to find %100 cashmere, check the labels carefully ;)
Categories
Fashion

Winter Tyre UGG

UGG boots turn into fashion catastrophe, everyone from Spain to Turkey is wearing UGG. It became more popular than carrying your mobile phone with you. You can forget your mobile phone but you should not forget your polar bear boots. Exactly, it looks like that ! Some of my friends told me that Porsche Design shoes don’t look nice but there is worse than that UGG.
During winter time, every girl is getting ready for their UGG to out. Of course, (as one of my friend told me) it keeps warm, very comfortable, ideal for snow (I didn’t see that snowing for last five years) and more and more. The bottom, celebrities started to wear it, so I must wear it effect.
However while trying to walk with polar bear boots, nobody is paying attention to their winter tyres. Of couse I don’t mean have a emotional relationship with tyres. But at least, try to replace them with winter ones. The answer for this question is NO. Because, it is very expensive. This “very” is a very relative word. For “couple” UGGs expensive is not a word. I can buy pointlessly expensive UGGs many of them (they all look the same) as an investment (I will be denying them after two years) and won’t give a penny to save my life while I am driving.
OK; keep investing on your UGGs. I hope one day, they will introduce UGG winter tyres, they have serious potential ;)
And here Jessica Simpson with her UGG and Range Rover with four season tyres which are mostly rubbish at any season. And I noticed, some of the petrol might have been dropped to her coffee!
Categories
Fashion

Agent Provocateur, Gucci, Dior and Nürburgring

When you look at an advertisement on magazine with great looking people you dive into a different world. Agent Provocateur lingerie with charming girls motivates to buy them and that advertisement gives the impression of “you will look like this” or Gucci advertisement with great looking man in a great looking suit gives the same message, Dior, Channel, Paul Smith and so on. The function of advertisement is very clear, give a message and motivate consumption, we all know this and we love to ignore it :)
What about the German town Nürburg? Nürburgring is the longest and toughest race track on earth. You could spot any kind of prototype is driven by its limits. This circuit is a open laboratory for automotive world. As its reputation grow day by day and the power of word-of-mouth, it turn into a dream for anyone who loves cars. Porsche, Nissan, Ferrari, Renault, Ford announcing their new records for their sports car. And always the circuit lap time is going down and down and down and down. Actually in order to understand what does that new time means, you should study one year for every kind of lap time :)
When you buy the car with that superb lap time, you think that you can do it with you novice driving skill. Of course no ! One of the other ugly truth of cars. Unless your name is Schumacher or you are a former F1 driver, that lap time could happen in your dreams.
Like fashion advertisements, what you see is just dream :) We just buy a dream to live with it, so lets enjoy it ;)
Pictures are from;
Agent Provocateur
Gucci
Nürburgring Official Website
Categories
Fashion

Clutch vs. Clutch

Last year I heard some ladies talking about clutch in New Bond Street, London. The street holds luxury fashion brands and talking about clutch in front of Prada store. Then I learned that clutch is a type of bag, of course they weren’t talking about the clutch which manual cars have between gearbox and engine.
Interesting synonym!
I think, I don’t need to describe the other cluch which we all know. Even if don’t know it, I am sure that one day any of us smelled the burned clutch.
Don’t miss confuse two different products :)
Here is the two pictures for clutch. One from Ferrari F50 and the other one is from Jimmy Choo.
Pictures are from;
Net-A-Porter
UniversalAutoSports.com
Categories
Fashion

Ultimate Luxury Car by Louis Vuitton Moët Hennesy

LVMH holds sixty luxury brands and a major player in luxury business in different business categories.
And it is very well known luxury brand and a couple of years ago they were going to buy Aston Martin from Ford. (Ford is the retail store for automotive business, they have everything.)
And I designed a scenario if Aston Martin was owned by LVMH. They will offer very different type of luxury product as an option in Aston Martin. Like;
Watch: Hublot or Tag Heuer will be on option list, this is very definite.
Leather: LV, Fendi, Celine, Kenzo, Givenchy. This would be a magnificient leather option in automotive histroy.
Interior ceiling: Sure you would have options from Marc Jacobs to Donna Karan. For cheaper alternative, it would be DKNY.
Interior detailing: Of course, it would be De Beers, nothing else.
Colour choices: It will be offered after every Paris fashion show.
In can entertainment: Dom Pérignon champagne by Moët for passenger of course or while standing still.
Perfumé: For female customers it would be J’ Adore and for male customers Acqua Di Parma.
Car design: It should be made by Karl Lagerfeld.
Luggages: It would come from LV also, hand made ;)
Navigation and internet connection: Navigation; nearest LVMH brands and internet connection; e-luxury website.
And engine: Who cars after all these brands about the engine, handling and so on :)
I really wish to see one day LVMH will own a car brand.
Picture are from:
Acqua Di Parma, Céline, Moët, Louis Vuitton, Aston Martin
Categories
Fashion

Paul Smith & Mini

I really like the British designer Paul Smith but I could not manage the same feelings for Mini.
Paul Smith has a range of collection with Mini print on them. But I still prefer Fiat 500 !

Categories
Fashion

Muji Car

Muji brand is focused minimalist design, recycling, and no-logo or “no-brand” strategy. You could find different varities of products without any brand. This is a way of avoiding brands.
As they produce lots of different things, why they don’t produce basic cars with no brand. I am sure that some people would definitely buy. Because, there are worse cars on sale and people are buying it ;)
http://www.muji.com/
Categories
Fashion

Porsche Design Kitchen P7340

Exactly true, Porsche Design offers a full kitchen which you could find it with this model number P7340.
As you know that; Porsche Design offers different types of goods which are reflecting Porsche Design culture and all of them are piece of art.
But this kitchen won’t end up very nicely at home. P7340 will be the number married couples won’t ever forget it !!! Husband orders a P7340 and forgets to ask his wife about this decision (I don’t think this is possible) and when the P7340 arrives at home his wife’s expression will be more unexpected than the kitchen. Probably, P7340 might cause some “small” problems which could forward a married couple to lawyer for divorce. This is the worst scenario! I hope it will never happen.
However if you wish to have something with Porsche Design label, just buy Porsche Design kettle. It will be less painful :)