Categories
Fashion

Sex sells but we sell cars

A few days ago I saw Sex Sells on one of the store. Yes, without any censor! They are not changed their business from striptease club to organic vegetable store. Actually they are selling jeans. This slogan and jeans can be considered together, as jeans classified as an attractive cloth. However, Diesel is not my favourite brand. The main reason sounds ridiculous but Diesel reminds me the dirty, sound making, smoke creator machine. I do know that, those are decades ago for diesel but the remaining notions are common rail and small city cars. In both ways, Diesel brand have never been caught my attention. But they are right at saying sex sells!
This basic but the most common slogan can be observed in automotive industry also. Ferrari, Lamborghini, BMW M Series, Mercedes AMG Models, Audi RS Models and many more. They have the same principle like a jean, sex sells. Very few people are buying these cars for their handling or to utilize their enormous amount of power. They find an attractive point and they buy it. Like people buy jeans. Especially jeans like Diesel! They have chance to buy Paul Smith jean but that is not associated with Sex Sells! That’s just a jean. People can buy a more normal car for the same price with they want to buy an aggressive one!
Pictures are taken from;
Diesel and Ferrari Websites
Categories
Cars

New Emperor: Ferrari 599 GTO

Ferrari 599 is one of my favourite car. It has everything which you are looking for in a supercar. Technology from F1, V12 engine, enormous amount of power, comfort, luxury, heritage, offering sportiveness and comfort at the same time and many more things. For me it is quite hard to compare with any other car. Of course this uniqueness has a very huge price! And that’s one of the main obstacle between the car and people.
Hopefully a new 599 edition will be introduced, 599 GTO. It will have the DNAs from 1960s with stripes and exterior colours and unbelievable 700 horsepower engine! Yes, 700 horse power! Forget Aston Martin DBS, McLaren MP4 player, Mercedes SLS AMG or anything else. This will be the best GT on planet! It has both heritage, F1 technology and 700 horse power. Ferrari 599 GTO is ultimate car and best for its price. I know that it is really expensive but compare with others and compare what 599 GTO is offering :) I know that you can be between Aston Martin DBS and Ferrari 599. And it is really hard to resist Aston Martin’s designs. It is directly influencing the part in the brain which is avoiding anything else rather than design. When you see a DBS, you forget everything but this new 599 GTO will be a very strong memory in sub consciousness! And it will be serious competitor ;)
So, Ferrari 599 GTO is a great car which offers everything including iPod connectivity. I really wonder who cares about iPod in a Ferrari 599!
Pictures are from;
Ferrari and Worldcarfans Website
Categories
Cars

Back Ends

In magazines, catalogs; actually in every printed material we always see the front ends of the cars. Of course, they will show the front, because the car is moving forward not backward. So the back is not that important! However, some cars does not have that good looking design at their back ends. May be design teams did not pay the same attention to back end ;) However some cars have a very good looking at their back end like their front end ;)
Porsche 911 – Mercedes SL65 AMG Black Edition
Range Rover – Ferrari 458
Maserati GranTurismo – Aston Martin DBS
Pictures are from;
Porsche, Mercedes, Land Rover, Ferrari, Maserati and Aston Martin Websites
Categories
Cars

Minimalist Ferrari

Buying a Ferrari is a dream of many people. Some people save coins to buy a Ferrari and try to keep their dream alive. Hopefully Ferrari heard their silent cry and started Ferrari Store :) By this way, Ferrari not only making money from cars but also making money from lifestyle. Ferrari Stores are the places where you can find many things with Ferrari logo. All items have Ferrari bit in their design, colour or on their feature. The performance of Ferrari Stores is better. You can find from mobile phone straps to F1 cylinder which was used in real race.
Also there are some interesting stuff :) Like this; a pedal car for kids with ventilated disc brake, 7 gears, lap time recording, leather steering wheel, sport seat and at the price of €1699.
I don’t think this is a start for a Ferrari. It has every bit of Ferrari in a minimalist style! I have some friends who are obsessed to buy Ferrari, here it is ;) By the way, the bear is not included in price :)
Categories
Cars

Ferrari Phone case with exhausts

Last week during my trip in Athens, I found a Ferrari Store. Like Porsche Design store everything is overpriced! However, I have managed to find something with relatively reasonably priced. Leather phone case with six exhaust pipes :)
Yes, it has exhaust pipes for a phone holder! The quality of the product is way better than I expected. Ferrari is not a brand which is promising very high quality in details like Porsche. But they did a very good job on this. Actually, their cars are becoming better and better in last one decade.
Categories
Fashion

Marc Jacobs has a café, Porsche Design or Ferrari should have one also

Today I read on Vogue’s website, fashion brand Marc Jacobs opened a café in Milan, Italy. This café will be reflect the brand design elements and they will have chance to taste Marc Jacobs! This is not something new, Marc Jacobs just joined the café trend like other brands. However, when I read this news an idea came to my mind. Why Ferrari or Porsche Design (PD) haven’t opened a café yet? Especially PD has everything for a café (even the construction can be done by PD power drill!), they offer coffee machine, toaster! And this could also create an opportunity for new products like cups, spoons, may be even sugar!The case is same with Ferrari also, it has lots of fans around the world and they are ready to drink a coffee in Ferrari café. Actually Ferrari offers many things with Ferrari badge, they don’t even need to contact with third party company to supply things for café!

For Porsche Design and Ferrari, this is a new business area. Automotive business is not just selling cars or selling pens, they should also provide opportunity to experience the brand in a different way. Please don’t try to produce coffee in car factory ;)

Pictures are from;
Designtaxi.com
Luxuryoflaunches.com
Interiordesign.net
Categories
Cars

The Best Car Designer: Frank Stephenson

Most of you have never heard of this name. But if I wrote Tom Ford, everyone will know it :) However, Stephenson is a very successful car designer like the fashion designer Tom Ford. The cars he designed are the ones we felt in love with them. This is ability is very rare, even the very well know car designers have disaster designs (eq. Chris Bangle: BMW X3) but Stephenson has none. All of the cars he designed are piece of art and turn into money maker. I cannot find an ugly car from Stephenson’s design! Whatever he designed, it is magnificent.
These are the cars which he had designed;
Mini
BMW X5
Ferrari F430
Ferrari 612 Scaglietti
Maserati Quattroporte
Maserati MC12
Lancia Delta HPE
Fiat 500
McLaren MP4-12c (McLaren should find a better name which we could remember “easily”.)
As you could see there are no “ugly” cars in this portfolio :) And you don’t have to be rich to drive his cars :) Like, Fiat 500 ! BMW should have kept him. If they have done that, there won’t be so much scary BMW around us. The best one is the Maserati Quattroporte, this is my choice :)
I am pretty sure thati you cannot deny that any of these cars are not beautiful unless you are not looking some where else now :)

Pictures (in order);
Fiat 500
Ferrari 612 Scaglietti
Maserati Quattroporte
Picture are from;
Fiat Website
Ferrari Website
Maserati Website
Categories
Cars

Proper Car Watch?

A watch is complementary of a luxury car. I am not making this suggestion, you can find this clue in Brand Management books. Also nobody denies this ;) As you cannot carry your car to a restaurant or a club or sport centre, you could carry your watch to show what you have outside ;)
Panerai, Jaeger-LeCoultre, TAG Heuer and Breitling share something in common. They all produce watches for cars brands. Panerai offers Ferrari, Jaeger-LeCoultre offers Aston Martin, TAG Heuer offers SLR and Breitling offers Breitling for Bentley watches. Most of them have some design inspirations from the car brand which they offer and some of them just reflect their price and luxury.
The point which I cannot understand or I should say; I am expecting to see is a reflection of that car in that watch. For example; when we look at Breitling for Bentley we cannot see a serious very significant different from other Breitlings. Watch experts could say the differences, but at least the number or dials should be same with Mulsane or Continental GT. There should be more than a small Bentley label in that watch. TAG Heuer is better but still, it is not reflecting the SLR properly. Panerai’s Ferrari collection has Ferrari design inspiration and similar number which are used on Ferrari cars. That is very nice, I really wish to carry some Ferrari in my watch which could diversify the watch from the other Panerais. I kept the best bit in the end; Jaeger-LeCoultre is also official Aston Martin watch and does not have any Aston Martin style design in that watch. AMVOX2 DBS Transponder model which has very bad model name AMVOX2. Just imagine, you are talking with your friend; “I bought a new watch, what is it? Jaeger-LeCoultre AMVOX2, what ?” Of course this conversation will end up with “what”. Model name is terrible! But the watch has something very interesting. Like James Bond, you just touch a button and your Aston Martin DBS’s doors open and close ;) That’s what a call a proper car watch :)

Panerai Website
TAG Heuer Website
Bentley Website
Jaeger-LeCoultre Website
Categories
Cars

Hybrid Ferrari 599

On May 2009, Ferrari’s hybrid designs leak to internet. And it made clear about the future Ferraris. However Ferrari didn’t deny about hybrid technology on their new cars, their strategy to use hybrid is to increase performance not to save the world like Prius. The idea of hybrid Ferrari does not sound nice ! Honestly I would not prefer a hybrid model.
Now Ferrari 559 has a hybrid, actually Ferrari is planning to announce it on Geneva Motor Show. Previous speculations about hybrids were based on four wheel drive concept but there is not clear informaiton about this for hybrid 599. This technology will help to reduce consumption up to %35 !!! Great economy for Ferrari drivers, they were expecting this for long years :) And KERS, braking energy regeneration system and some other systems for increasing efficiency.
There will one advantage from the electric motor, except economy electric motors provide high amount of torque at any rpm level. This means, Ferrari’s acceleration might benefit from this technology but there will be extra weights like electric motor and batteries.
I am pretty sure that, Hollywood start will drive their hybrid Ferrari and stay enviromental. “I have a Ferrari and it is economical”; sounds like I have a lion at home and it is on diet !
Categories
Fashion

Christian Louboutin Limited Edition

Yes, this is a woman shoes brand. But it has very distinctive character, the red soles. And many women are willing own one pair of them. Even though, during the economic crisis, woman shoes sales did not face any problem!
So, why don’t any car brands offer a limited edition Louboutin series? I know it is risky, because car is muscular! And woman shoes are definitely feminine. However ladies are also buying cars and also buying shoes. Then, Ferrari California or Aston Martin V8 can offer totally black painted car with red paint underneath the body. Red paint should have nano technology to avoid scratches for long time.

Pictures’ Copyrights
Ferrari, Aston Martin, Christian Louboutin