Giovanni Agnelli: The Name Similarity

Gianni (Giovanni) Agnelli was the principal shareholder of Fiat, his family is the founder of the Italy’s biggest automotive company Fiat (His grandfather Gianni Agnelli is the founder of Fiat). And one of the richest person in Italy when he was living. He worked in Fiat until his death, 2003.

Basically, Agnelli was one of the most influential people in global automotive industry.

Why I am talking about this? Because, due a name similarity Gianni Angelli became a trending topic on Google. And I thought it was something about Fiat! However, this Gianni Agnelli was totally someone else! Other Gianni Agnelli is a movie producer and on his twitter account, he mentioned about  Twilight actress Kristen Stewart and Rupert Sanders. I don’t want to go in details, because that’s a celebrity gossip issue. This turned into viral and became a top trend. Gianni Agnelli became very popular on internet.


Fiat 500 with Retro Colours

Fiat 500 is now offered with retro colours from 1960s and 1970s. These colours are New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey. If these colours were offered in a different car, it would not look that nice. However, Fiat 500 is a good harmony of retro touches with contemporary design, thanks to Franks Stephenson.
These colours are available with 0.9-lt TwinAir (85 PS) and 1.2-lt (69 PS). With Fiat 500 TwinAir, you don’t need to pay London Congestion Charge, because Fiat 500 TwinAir only emits 95 g/km.

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Mr Porter iPhone Application: Style Icons from Automotive World

Mr Porter is a brand of Net-A-Porter online premium luxury women shopping. Some people may never heard of Net-A-Porter. So, I would like to give a brief information. Net-A-Porter is the most expensive women online shopping place, it is a dream place for many women. And recently, Net-A-Porter started men version, Mr Porter. It has the same concept with Net-A-Porter but only for men!
Mr Porter offers an iPhone application to improve men style. That’s a really good decision, some people really need to improve their style! I hope they will install this application :)
In Mr Porter iPhone application, some of the style icons can be browsed. And there are three names who are very well-known in automotive industry; Stefan WinkelmannCEO of Lamborghini, Gianni Agnelli President of Fiat and Lapo Elkann grandson of Gianni Agnelli and responsible of brand promotion in Fiat.
Interestingly, there are no other names in this list from automotive industry and existing ones are from Italian brands. I think Mr Porter missed some names from United Kingdom, let’s be honest there are quite some people in UK automotive industry with their own style!

Pictures’ Copyrights
Mr Porter


Fiat 500L is here with Espresso Machine

Fiat 500L received so much attention and took a place in Twitter’s top trends. So, I decided to take a look again to stretched Fiat 500.
And Fiat 500L created the same impression on my like Mini Clubman! Fiat 500L does not look ugly but not charming like the original one. Exterior design is quite well re-interpreted for a long wheel base and the extra two doors do not look that bad. 
Interior of Fiat 500L is very well made, from the photos you can easily spot the high material quality. And similar design bits with the new Panda. I really like the interior of the 500L more than its exterior.
In the end, for me Fiat 500 is small three-door one. However, customers demand different type of cars and here is the Fiat 500L to satisfy their needs :)

Last note, Fiat 500L offers on-board espresso machine :)

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Volkswagen UP vs. Kia Picanto vs. Fiat Panda

Volkswagen UP, Kia Picanto, and new Fiat Panda. These cars share in two things in common, they are small and stylish!

I would like to start from Volkswagen UP, this small Volkswagen is one of the most sensational car of this year. When the Volkswagen UP was revealed, it was obvious that UP wouldn’t be a cheap small car. Actually, Volkswagen UP is a very well built small car with a good price. Honestly, it has a better interior than many other Volkswagen models. If you are thinking about Volkswagen UP; it looks great from inside and outside, powered by a 1-lt petrol engine from 60 PS to 75 PS, interior is really high quality, thanks to long gap between front and rear axles the interior provides comfortable journeys. On the other hand, it doesn’t offer any automatic gearbox and no five-door option yet but it will be soon available. Volkswagen UP is really well packed small car with more fun than other conservative Volkswagen models.

For more information about Volkswagen UP, please vist their official website.

Kia Picanto is the product of Kia’s new era. After transferring designer from Audi, Peter Schreyer, Kia had a revolution in terms of everything from engines to design philosophy. Kia Picanto is a great result of this revolution. It is a small car with either three or five doors; from exterior is one of the most aggressive looking cars on this segment and from interior the built quality is way beyond previous Kia models.

Honestly, comparing Kia Picanto with previous Kia models would be unfair. So do the same :) The only draw point of Kia Picanto is the four-speed automatic gearbox, unfortunately, this is unacceptable. But as I heard from Kia, they are developing dual clutch automatic gearbox and it will be available shortly. The engine for Kia Picanto is 1-lt 68 PS and 1.25-lt 84 PS petrol engines. And again, don’t skip Kia Picanto you may regret in future!

For more information about Kia Picanto, please visit their official website.

New Fiat Panda is the newest vehicle in this comparison. New Fiat Panda is recently designed and it is totally a new! It offer really nicely designed interior and very high quality finish, you can easily notice the improvement from the previous generation. Unfortunately, the exterior did not satisfy me! When you compare with other cars, new Fiat Panda looks a bit calm and relaxed. New Fiat Panda shares some design bits from the Fiat 500 and gives some clues for the new Fiat cars. Similar to its competitors, new Fiat Panda have lots of room inside, there is no doubt about this.

Unlike other cars, new Fiat Panda offers something totally different than the others! New Fiat Panda is available with 0.9-lt two-cylinder turbo petrol engine and you will be exempted from London Congestion charge! This laptop sized engine produces 85 PS of power and it is the most powerful one in the range. The other available engines are 1.2-lt petrol engine with 69 PS and 1.3-lt diesel engine with 75 PS. Moreover, new Fiat Panda offers dualogic five-speed automated manual gearbox. It is not like an automatic gearbox but work perfectly with the car. However, you need to choose the 0.9-lt engine to have the automatic. That’s the down side! If you are into financial concerns, this car would really satisfy you but don’t except excitement from the exterior design.

For more information about new Fiat Panda, please visit their official website. (It starts to talk when you open the web site, keep in mind!)

For me, if Volkswagen UP offer five-door and DSG automatic gearbox I will go for it; if Kia Picanto offers a better automatic gearbox I would definitely consider it as well. If new Fiat Panda was looking better and I was desperate for space, I would go for it. I think I should still stick to Fiat 500!

Pictures’ Copyrights
Fiat, Kia, Volkswagen

Who is That Girl on Fiat 500 Abarth Advertisement?

I know that you were looking for the girl at Fiat 500 Abarth Super Bowl advertisement! You wasted your time on Google and Wikipedia and I guess you found her or you couldn’t! So, for the people who did not manage to find her, I did find her :) Her name is Catrinel Menghia from Romania, and she is not Italian but lives in Italy!
Anyway, this footage took place in Vegas by Venom. Venom modified the 500 Abarth and replaced many parts with carbon fibre. Engine is also reprogrammed to produce 160 PS and making puff sound thanks to bypass valve of the turbo.
Picture’s and Videos’ Copyrights
Venom, Catrinel Menghia, Fast Lane Car

Sexy Fiat 500 Abarth Advertisement

I don’t know how this happened but I missed to post this advertisement of Fiat 500 Abarth during the Super Bowl. As I mentioned before, Fiat 500 is available in US and they also introduced the Abarth version. Abarth is involved with performance tuning for Fiat vehicles and they have been doing this for quite long time. Last time they tuned the 500, the engine was so big they had to cut the engine bonnet to close it proper. Basically, the engine was partially outside! Hopefully, this time everything is packed under the bonnet.
This advertisement is probably the best Fiat 500 advertisement. I really love the engagement of an attractive Italian woman with a performance focused 500. Usually, performance version is more focused on muscular notions and many brands never place a female character. However, Fiat tried to emphasise the attractiveness and elegance of the 500 Abarth through this way.
Before I finish, this advertisement has some similar bits with last year’s Alfa Romeo MiTo online advertisement. Alfa Romeo UK, released an interactive online advertisement for the MiTo and scenario was based on a sexy Italian woman. And I found some similar bits with MiTo’s advertisement such as her mood change. In MiTo’s advertisement, her mood was changing so rapidly and you had to control her. In 500 Abarth’s advertisement it happens in the same way.

Videos’ Copyrights
Fiat, Alfa Romeo


Fiat 500C Abarth Maserati

Here comes another sexy Fiat 500C! This model is based on the Abarth version and designed for Maserati. Abarth 695 Tributo Maserati, don’t ask me why it is called 695. I really don’t know.

This version is only limited to 499 units and powered by a 1,4-lt turbo petrol engine (180PS) with automated manual gearbox. Actually, design features are more distinctive than the technical features, you may see this through the precise accuracy of the stitches on the seats. Eventually, the quality of the production is really high inside the car; the instrument panel is made by British brand Jaeger LeCoultre, the leather is sand beige Poltrona Frau, exterior is three stage clear coat Pontevecchio Bordeux and looks exquisite. And also a very nice diffuser at the rear end!

This car is a competitor for Mini Inspired by Goodwood and Aston Martin Cygnet. Actually, it is much better than the Cygnet, I am sorry but this is the truth. Why? Because, this 500C has a specially designed exhaust to give the impression of Maserati style excitement in a small car.

Pictures’ Copyrights
Cars Fashion

Jennifer Lopez Fiat 500 Ads

I noticed that Fiat did a respectful investment to Fiat 500 model through placing Jennifer Lopez on advertisements. We used to see this type of advertisements mostly in fashion industry and less in automotive industry. Land Rover did it with Beckham but she never played on advertisements.
However, Fiat changed the rule of the game and released advertisements with Jennifer Lopez. I think it will help to increase the awareness of 500 in many different markets, but also it may create women targeted product as well, and some men increase their attention to 500 by Jennifer Lopez. Actually, I don’t think that Jennifer Lopez will boost the sales of 500 for men consumers. But, I am sure that awareness of 500 will boost!
And the Jennifer Lopez’s Papi video clip features the Fiat 500 and also a new Volvo S60, an old Volvo, and old BMW 5 Series, and old Mercedes E-Class. I do understand the old cars in the clip but they shouldn’t be placing the brand new Volvo S60! 
Lastly, in UK advertisement the Fiat 500 is an European spec version. Usually, some agencies miss this minor detail and the advertisements sometimes look funny, but they didn’t make any mistakes here ;) Moreover, the targeted message for the US market is Sport and for the European market is Economy. You may see this through the buttons pressed by Lopez! US: Sport, Europe: Economy! For US market 500 is a Sporty car and for European market it is an economical car.
Here are the videos of Jennifer Lopez and Fiat 500, plus her song played on advertisement Papi!

Pictures’ and Videos’ Copyrights


Interview with Frank Stephenson

My trip to McLaren Technology HQ and interview Frank Stephenson (Design Director of McLaren).

Firstly I would like to start with Frank. He is the design director of McLaren and worked in Ford, BMW, Mini, Ferrari, Maserati, Fiat, Lancia, Alfa Romeo and McLaren. You can find more information on interview. I had a great time with Frank in McLaren; he toured me around the building and showed every single place. The McLaren is really huge and I cannot define how it looks wonderful! After today, I can clearly say, Frank is a great designer and also a very nice person; and passionate with this work. When you listen to him, you understand the meaning of being a designer. And explain the designing a car with very simple words. I cannot ignore his passion to motorcycle. Honestly, after I had chat with him my perception towards motorcycle are changed. I never approach to them from the perspective Frank described me. You can find more about him in interview where you can find below.

Let’s go back to McLaren headquarters in Woking, UK. Woking is a very nice, small city, silent, relaxing and lots of green. Inside the green, there is the McLaren HQ. The structure of the building totally part of the nature, there is an artificial lake, precisely placed tree. While I was there, the view from the window was like a canvas. The building and nature so well integrated with each other and you would never think that McLaren is producing cars here, but they do.

I want to talk about the building a little bit more. It is a total perfection, everything is perfectly designed, measurement are precise. The air is in same temperature in each room, there is no thermal shock here. You don’t feel the cold weather from outside. And they achieved to isolate the smell in the food court from the rest of the building. By maintaining different air pressures.

The front part of the building is covered with glass and there are some curves. When it was first made, the wind was vibrating the glass. And McLaren F1 engineers designed a metal structure to eliminate this vibration through F1 technology.

And the corridors, when you first get inside you have the feeling that, I am in a James bond movie. Everywhere is perfect white, no dust or dirt at all. You go from tunnels, take lift with circular glass doors. There is nothing can annoy you with the building. Don’t think that, it is just limited with the management part.

I visited the manufacturing site of MP4-12C, where they produce the car. Manufacturing plant is usually involves with dirt, oil, bad odour. However, it looks cleaner than hospitals. I am extremely serious! The manufacturing site is so clean, and you started to question your personal cleanliness.

The paint shop? It is supposed to be dirty but it is cleaner than my five start hotels! Each car is painted by hand with people who are expert on their job. Perfection does not finish here, McLaren does not paint the parts of the cars separately. In order to sustain the same level of paint, all parts are painted together.

Later on, the rain test. I was expecting to see some water but no! They test each car with rain test and no single drop at all. And last, the high speed test inside a glass room. It is also supposed to smell exhaust gas but again there is no smell at all.

I saw manufacturing plants but I have never seen something like this on earth. And possibly cannot see in future as well. Even the manufacturing team wear Hugo Boss dresses from head to toe! They don’t have that ugly dresses like in other companies.

The MP4-12C, I witness to each stage of this car manufacturing. From naked chassis to ready for delivery. The manufacturing is so perfect, there is nothing wrong with the car. It is built like a luxury sedan. Parts are matching with no gap, the door is opened by sliding your fingers. The rear air brake works with hydraulic and acts as a proper air brake like in an airplane. One other example, navigation screen placed vertical to keep the car narrow!

The best part is the front head lights, at night you see the McLaren’s logo illuminated with LEDs and fins of sharks below it.

Lastly, McLaren is going to reveal more models! I don’t want to give more details. But I assure that, Veyron will not be alone anymore.

From what I see today, if you are planning to buy an exclusive sports cars. There is only one choice, McLaren MP4-12C. From design studio to customer delivery preparation, everything is perfect!

Is that all from McLaren, of course not ;) I want to keep some secret…

For more photo: Facebook Gallery

And here is my interview with Frank Stephenson