New Ford Mondeo Vignale. Vignale is the most luxurious trim level for the new Mondeo that will be revealed on 2015. On 2006, Ford mentioned that, their aim is to catch up with the Audi’s perfection of interior. And after seven years, I can see that Ford is working very hard to achieve this target.
Vignale will be offering high quality leather craftsmanship and special features dedicated to Vignale trim level. I think Vignale trim level will be more expensive than Titanium but what I see from the photos, it does worth it!
Ford did not release more information regarding to Vignale, however we will hear more as the new Mondeo release date gets closer.
Will Ford Mondeo ever be competing with Audi? Yes! Don’t forget, Audi was never meant to be competing with BMW and Mercedes!
Why Mercedes-Benz needs Aston Martin? I would like to keep this article short and simple. Mercedes-Benz has been trying to gather a market in ultra luxury segment for more than a decade, started with the reboot of the Maybach brand. Mercedes-Benz tried their best to create an ultra luxury brand with the Maybach but due to using same structure with the W220 S-Class and lack of adequate sophistication, Maybach could not keep with Rolls-Royce and Bentley.
What I mean by sophistication? Basically, Maybach never offered the same hand built car experience like Bentley or Rolls Royce. The amount of plastic used in interior and exterior were beyond the acceptable level. And the huge resemblance with the S-Class W220 completed the picture.
Now, Volkswagen Group owns Bentley and Bugatti. BMW owns Rolls Royce and Mini. And Mercedes-Benz or Daimler Group own literally nothing in ultra luxury market. There is no brand under the Daimler Group or Mercedes-Benz to compete with Bentley, Rolls Royce or Bugatti. And Mercedes-Benz knows that their product range is not capable of running at the same pace with the iconic hand built British automotive icons.
And there is one option is left! Buying the Aston Martin. This sounds too rough! And also hinders many potential problems. Instead of that Mercedes-Benz is going to develop the relationship through engine manufacturing and automotive technology sharing. Because, Aston Martin purchases the V8 and V12 engines from the Ford and Aston Martin doesn’t have enough money to develop sophisticated automotive technologies. On the other hand, Mercedes-Benz burns more than €1-billion to R&D and have a lot technologies that are years above their competitors. But it is still Mercedes-Benz.
Harmonising the technology of Mercedes-Benz with the soul of the Aston Martin will reveal a very strong competitor to Bentley and Rolls Royce.
Ford Escort is back! You didn’t read wrong, the iconic Ford Escort is coming back. On 1998, Ford introduced the Focus and two years after that Ford Escort disappeared from the automotive industry. However, the Escort brand had a very strong value and I was expecting the day to be revealed again.
Now, Ford revealed the Escort again! The Ford Focus became more expensive and in some market people cannot afford to buy Focus and the Fiesta stays too small for them. And they move to another brand. Also, the Ford Focus became bigger in this third generation and increased the gap between the Fiesta.
Therefore, a market gap naturally appeared as a result of those decision. So, Ford created the ideal environment for the Escort and it will be on market soon.
Literally, Focus moved from reasonably priced car to premium car. And this movement helped to Escort join to game again.
And Ford Escort does look quite sexy! With that huge grille, there is a significant resemblance to Fiesta.
Ford Fiesta vs. Aston Martin Rapide S, I did not lose my mind and decided to compare Ford Fiesta and Aston Martin. However, there are some mutual intangible notions among Ford Fiesta and Aston Martin Rapide S in terms of design. And I wanted to share this with you, I found some similarities.
By the way, Aston Martin is not owned by the Ford anymore. If you don’t believe me, just check the Wikipedia page for Aston Martin
Ford B-Max vs. Fiat 500L, I know you are not very familiar with this type of article in this space. But time-to-time, I want to share my opinions with you.
Ford B-Max and Fiat 500L are the small family MPVs. Ford B-Max offers more conservative design with sliding rear doors and Fiat 500L is the Fiat 500 with steroids. In my opinion, Fiat 500L has a better design in both exterior and interior than the Ford B-Max. But this does not mean that Ford B-Max does not look good, it also does! Especially the sliding rear doors are very practical for tight parking spaces and loading items to rear seats.
What I perceive from these two cars, Fiat 500L is more fashionable small family MPV for families whom do not wish to vanish their sense of fashion due to their larger family. On the other hand, Ford B-Max is designed for practicality more than fashion sense. It is definitely for families whose primary concern is the practicality!
Both Ford and Fiat are in similar price range in many market however, due to taxation for different engines size you may see difference prices.
Ford B-Max offers petrol engines of 1.4-lt 90 HP, 1-lt Turbo EcoBoost 100 / 120 HP and 1.6-lt 105 HP for PowerShift automatic gearbox. Diesel are; 1.5-lt 75 HP and 1.6-lt 95 HP. Except 1.6-lt petrol engine rest of the range is offered with 5-speed manual. This is the only disadvantage of Ford B-Max, limited automatic gearbox option and 5-speed manual.
Fiat 500L offers petrol engines of 1.4-lt 95 HP and 0.9-lt 105 HP. Diesels are 1.3-lt 85 and 1.6-lt 105 HP. Automatic gearbox is offered only with 1.3-lt diesel engine and the rest is 6-speed manual.