Tag: Ford

Categories
Cars

Ford is taking off

One year ago, Ford was very close bankruptcy and trying to throw away the brands to prevent ship to be sinked. Hopefully Ford didn’t vanish in deep layers of ocean. And now Ford managed to increase its market share in overall year and in every brand. This is first time since 1995! Actually this is a miracle for Ford which still has pointless inefficient V8 engines in current model range and people still wanted to buy.
However in 2009, Ford made a ground breaking decision. For long years, Ford USA was offering boring cars and Ford Europe was offering stylish cars. As expected Ford USA was not that profitable. And Ford decided to introduce the new Fiesta to US market. This small step is a big achievement for a company which is good at making pick-ups as big as a small island!
However, Ford still offers a different Focus in US and it looks dull! And I don’t know why, Ford USA resist to import european Focus and Mondeo to USA market. As I told many times, Ford import Mondeo to USA. It has everything! And think again; VW is offering same cars in US, Mercedes and BMW is producing in US and offering same cars. Why do you still offer two different Focus? And prevent Mondeo to swim atlantic ocean.
And last; Ford has two Fusions; one in US which is a medium sized saloon and the other is in Europe and it is Fiesta Fusion. Stop producing fat Fusion in US and replace with Mondeo.
Categories
Cars

New Volvo S60 Coming Soon from China!

Volvo is bought by Chinese company Geely in recent weeks. And Volvo released the pictures of new S60 model. I could say, this is one of the best looking car on market now! I am really looking forward to see the real one. I never felt like this for a Volvo.
I don’t know what to say! Ford, why did you wait so long for this car? You could have introduced new S60 before everything turned into chaos.
We could see that, Volvo still has potential and Ford could have benefited from this. As they ignored to revise Volvo’s range for long time, Volvo could not have enough money to survive.
Chinese Volvo S60 will be very popular car and like Jaguar XF, there will be more demand than expected. I think Ford is very good at selling brands which have high potentials hidden. An advise to Geely, try to introduce new S80, as soon as possible! Like, Geneva Motor Show on march ;)

Categories
Cars

Volvo 中国商品 (Made in China)

Todya Ford announced their plan to sell Volvo to Chineese car manufacturer Geely. This news was expecting to be announced for long time. For nearly three years, Ford was willing to sell Volvo but always denied this fact. As the financial pressure increased this strategy started to rise. As expected a Chineese manufacturer would buy the Volvo, this business deal between Ford and Geely is a milestone for Chinese automotive industry. By this way, Chinese jumped to luxury car maket with Volvo brand. Even though, Volvo is suffering serious problem in competition and could not keep up with Germans, Geely’s motivation to enter luxury market will play significant role in following years.
However; there is a very important fact, does Geely has enough know-how to compete with Germans? This is one of the main reason why Volvo lost its competition power as the Germans revealed much better cars with same safety features. Therefore, Geely should also find very intelligent engineers to increase the competition power Volvo brand.
As everyone is concerning, what will happen to platform sharing with Ford? Ford Focus and Volvo S40 are basically same cars and this means, Geely also bought the some of the Ford’s know-how!!!
Volvo promises future and right decisions would help to go back to good old days :)