Montblanc Augment Reality in Harrods, London Part 2

Montblanc Augment Reality campaign finished on Saturday last week. And if you missed it don’t worry, you still have chance to experience the campaign.
First, you need to install Aurasma Lite application from iTunes or Google Play. Second, start the app!
And now, please the camera to this photo. That’s all :)

Montblanc Augment Reality Campaign in Harrods, London: David Geffen Art Gallery

Montblanc, Harrods and Aurasma. Montblanc is one of the best writing instruments company and probably the most luxurious one. Many people recognise the Montblanc from its White Star logo located on the top of each Montblanc pen. 
Harrods is another iconic brand in luxury, or it is the birthplace of luxury department store. There is only one Harrods store in the world and it is the most iconic and remarkable one. Unlike other brands, Harrods did not extend store locations and kept itself unique. 
And Aurasma, probably you never heard of it! It is the augment reality application for iPhone, iPad and Android phones. It is founded in UK two years ago and became a milestone of augment reality world. It is a very simple application; you install the application on your mobile then found a photo that is identified by Aurasma application and just place your phone in front of the photo. The augment show starts!
It is very easy to use and you will see photo or application or video on your mobile.
Montblanc opened an Art Gallery (David Geffen) by Aurasma application. First of all, you need to go to Harrods and find the Montblanc display. To find Montblanc, you need walk and walk in front of Harrods and just before the building finishes, you will the virtual art gallery on your left side. 
Secondly, you need to start the Aurasma app in your mobile and place your camera towards square picture that looks like a QR code. And please be patient, due to heavy mobile internet traffic on that area, it may take some time to load the art gallery on your mobile. There are sixteen artwork of David Geffen.
After that, you will see the art gallery in your mobile, and you can go around the gallery by touching forward and backward buttons. 
But don’t forget this is an augment reality, when you move your phone somewhere else, you will stop seeing the gallery, you need to keep your phone at the same position during your visit to virtual gallery. Unfortunately, tomorrow is the last day :(
To download Aurasma, you can either scan the QR code on the Harrods’s display or just search it on iTunes or Google Play.


Front-Wheel Drive Aston Martin

I think many of you heard the new small Aston Martin. Sorry, micro Aston Martin, called Cygnet. It is based on Toyota iQ, actually except the exterior and interior, everything is the same. As the Cygnet is a luxury interpretation of Toyota, and Aston Martin has to do something. It not very nice to remembered with Toyota. Or in other words, people should not remember the Toyota when they see a Cygnet on street!
In order to avoid this problem, they held a special and exquisite event, a catalogue that explains the luxury character, a vehicle placed at Harrods store, and many other things. And I can clear say that, their effort is really respectful and they achieved their goal! However, there are some interesting bits remained.
As the Aston Martin produces only rear wheel drive cars for last two-three centuries, they are not familiar with the senseless front-wheel drive technology. And this unusual condition demonstrates some interests outcomes. As the Aston Martin does the marketing and writing the contents of specifications, things became complicated!
At Cygnet’s specification, they mentioned this “front mounted engine and differential” and next line “front-wheel drive”. When you first read these, they don’t sound wrong but when you read them again, they sound really interesting. Why? A front-wheel drive car always has the differential positioned in the front, in terms of engineering it is impossible to make a front-wheel drive car with the differential placed at the rear. I know that Aston Martin wants to emphasise the front-wheel drive but this is too much detail. Because, they already mention that it is a front-wheel drive in the following line. So, it is bit extra information.
Now, for the women readers I want to explain this conflicting situation. I mention that a car cannot be front-wheel drive with a differential placed at the rear. If something ever designed like this, it will definitely look high-heeled shoes where the heel is placed in the front and the real heel left with nothing. Technically, it will impossible to walk this kind of wrong placement. What Aston Martin mentions in terms of women terminology, high-heeled shoes with the heels placed at the heel of your feet. This is not wrong information but it is too much.
I added this extra information because, Cygnet received respectful amount of women attention.

More photos are available at Facebook Page

Pictures’ Copyrights
Aston Martin, Net-A-Porter

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