Buying Maserati is like buying uncomfortable and charming high heels for ladies

When I first saw the Masearti GranTurismo in London, I was shocked with its design. The aggressive look and curvely lines made it very unique. As its designer said, a car should both have feminine and muscular lines! And GranTurismo have them both. The front wheel arches are reflecting the female side and the aggressive front is reflecting the muscular side. When it is compared with rivals like Mercedes CL, Ferrari 612, Aston Martin DB9; GranTurismo can be considered as the best looking GT car! Its uniqueness does not end up in design. It has a very special automatic gearbox. GranTurismo S is equipped with double clutch high tech transmission and GranTurismo S Automatic is coming with a proper automatic gear box. And there is nothing unusual with these. The unusual thing is the new Automatic gearbox’s ability to handle high revs. As the automatic gearboxes are transferring energy by hydraulic, it has some limitations. Automatic gearboxes cannot able to handle more than 6800rpm but Maserati did something very unusual and increased this physical limit to 7200rpm. Even the Mercedes McLaren SLR cannot be achieved this performance!
Despite the exquisite design of GranTurismo it has some drawbacks. Matter of fact, Maserati does not have very good reputation in reliability. During last couple of years, Maserati’s quality significantly improved but the brand still has that image. In addition; when the GranTurismo first introduced, it had a very funny problem! When you put into reverse with its lazy gearbox which is not available anymore, the car first moves forwards and moves reverse! It was mentioned in CAR Magazine and it was really pity. They did great design and the transmission doesn’t even know the meaning of reverse. Hopefully, Italian threw that gearbox into trash and it is all history.
Despite its reliability question marks in my mind, I would definitely buy this car if I had the money! I know buying a Maserati is risky, may be this risky character of Maserati is more attractive than other cars. If this blog is being read by a lady, I can summarize the issue like this; Maserati is a hurting high heels (Picture; Giuseppe Zanotti) but it looks great and you look great. You know that, if you buy those shoes, you will suffer but you bought it already ;) I remember this from my friend Andri. She liked a high heels and they were not very comfortable and she bought them :) I would do the same with GranTurismo, but the minor problem is the price tage ;)
Picture are from;
Maserati Website
Net-A-Porter Website

The Highest Lamborghini

I am sure that some of you think that, this article is about Lamborghini’s new SUV or it is about the first sport SUV LM002. As the LM002 is the first sport SUV, Lamborghini likes to introduce new products to market. And until now, LM002 was the tallest Lamborghini ;)
Today while I was searching for Porsche Design shoes, I found out something very interesting! Lamborghini High Heels with carbon fibre heels. These shoes look like, Lamborghini Gallardo Superleggera is exposed to radiation and turned into shoes. As you could see from the picture, they look same as Gallardo. And hopefully they are concept, this means you cannot buy them from stores. I am pretty sure that some ladies are sad with this news :)
From a different perspective; these shoes are reflecting Lamborghini design very accurately. But, from the other perspective (womens’ side), I have never met a woman who want to buy a Lamborghini High Heels! Properly there is no women exist who want to buy them. If they produce these shoes, most probably it will cost fortune and ladies could find better brands with better looking shoes with less handling :)
So, we could say that if you want to design a product to women; try to avoid carbon fibre and cars ;)
Superleggera means, super light. I am pretty sure that shoes are very light with their carbon fibre heels!
Important notice: My friend Gulgun liked this shoes and she told that “she could buy them”. So there is a demand Lamborghin, go produce it :)
Pictures are from;
Lamborghini Website

Mini Beachcomber is like open toe boots!

I have some doubts about the Mini’s product extension strategy. As the automotive industry is suffering serious problems and consumers are still not feel safe, therefore it may not be a good time to extend the product range. On the other hand, consumers’ obsessions with Mini emerged a question in my mind. Should Mini use it full potential and capture as much as market share? And avoid being exclusive! Being exclusive is one of the key elements of luxury goods suggested by J.N. Kapfrerer. As we could see from their concept models, Mini wants to capture every kind of consumers and move from niche to kitch!
Beachcomber model is promising “unique standard of driving pleasure” with no door, no top; actually nothing at all. As you could see from its chunky tyres, this is light weight SUV or in their term crossover, which you can off road “safely”. And when you wish to have extra safety (I think nobody is looking for that!) you just put the door into their places. They defined this as flexible protection!
I think while the designers discussing about this concept vehicles, they evaluate the world from a different perspective. From their concept vehicle, we could see that they suggested, there is no such a thing called accident and side impact. And door are fashion items on cars :)
When I see this concept crossover, I remembered one of my friend’s comment about contemporary boots in luxury brands. They are sold as boots but they have nothing to keep your feet warm. Of course, boots are not for winter, they are for summer! And from the same perpective, this concept vehicle is not offering anything to keep you warm inside.
I admire different design concepts but please be rational, who is going to buy a car with no doors! And how are you planning to pass from side impact crash test? As you don’t have proper doors. Yes, our target group will not push that hard with this car. Probably they won’t even crash or rollover ;)
One suggestion; when you buy this crossover or whatever it is, buy Givenchy open toe boots with them. They will definitely fit with each other :)
Pictures are from;
Luisaviaroma Website
Mini press release

Stella McCartney leather free

Famous British fashion designer Stella McCartney announced to introduce leather free shoes. I am sure that some organizations will be satisfied with this decision and some of the ladies won’t!
Stella McCartney Website
When I read this news, I remembered something which car makers love to do it ;) “Ohh! this car has leather. No, that’s not real leather.” You understand difference on summer very well indeed ;)
I hope Stella McCartney won’t burn their customers ;)


Christian Louboutin Limited Edition

Yes, this is a woman shoes brand. But it has very distinctive character, the red soles. And many women are willing own one pair of them. Even though, during the economic crisis, woman shoes sales did not face any problem!
So, why don’t any car brands offer a limited edition Louboutin series? I know it is risky, because car is muscular! And woman shoes are definitely feminine. However ladies are also buying cars and also buying shoes. Then, Ferrari California or Aston Martin V8 can offer totally black painted car with red paint underneath the body. Red paint should have nano technology to avoid scratches for long time.

Pictures’ Copyrights
Ferrari, Aston Martin, Christian Louboutin