Categories
Cars

New Honda CRV Optical Illusions Advertisement with Behind the Scene Video

New Honda CRV optical illusion advertisement. Personally, I am not a fan of Honda and probably never be a fan. However, Honda’s recent advertisement with optical illusions is fantastic. Usually, people use optical illusions to push Pisa tower in Italy, touching the top edge of Pyramids in Egypt and many other pointless sceneries. However, if you can manage to do optical illusions precisely, you will create fantastic results. 
And I placed the behind the scene video of the advertisement as well!
Honda did it with CRV. London based agency McGarry Bowen and Chris Palmer from Gorgeous Productions created this fantastic CRV advertisement. 
What I think about Honda CRV? We have nothing in common :)


Photos Credits
Honda
Categories
Cars

The Integration of Mobile Technology to Cars

Manufactures of consumer’s electronics have been pushing the industry to develop a standard terminal practise which enables mobile applications to form an automotive infotainment portal. A recent consortium which includes famous cars brands GM, Honda and Volkswagen have coordinated with Panasonic and Sony system distributors to coordinate the Terminal Mode Standard which was which began its initial roll out earlier this year.
A global terminal standard allows a harmonious technological integration of the various components which will form the new ecosystem in the technological niche driving forward innovation for communications in the motoring sector. A single platform strategy for a user interface reduces the systems life cycle and allows consumers application upgrades without purchasing new hardware. This could mark a dramatic shift in the consumer’s consumption of digital technology which had previously required regular hardware upgrades.
The technology which can support mobile applications from both Apple and Android open architecture may see the emergence of Microsoft into the playing field the level of interest shown by the dominant players indicates trends towards a supplementary navigation system within the vehicle itself as consumers are able to mix infotainment and navigation in the applications storage device. Whilst this is large leap forward for traditional car entertainment systems there are already ambitious plans to integrate frequency communication and wireless charging too.
Honda’s unveiled its first terminal infotainment system in July this year which included a unique Honda application that allows users to access Facebook, Twitter, Restaurants and Radio in one simple device. The application immediately opens access to thousands of radio stations and music streams as it is bouncing off the digital platform running off the cloud system. Honda’s platform has a greater reliance on Microsoft’s App Link platform then manufactures using the standard windows operating system but upload speeds remain relatively unchanged
The integration of Smart Phone technology to cars will have dramatic effects to laws which regulate the use of mobile phones in motor vehicles and may improve driver safety if it prevents the use of handheld devices. However the technology has the potential to be disruptive if it is not built into an accessible interface location.  Driving Offence Solicitors have yet to become involved in a negligent driving case caused by this technology and many motorists will be hoping applications that provide information on traffic accidents and speed cameras are easily available.

Categories
Fashion

New Honda CRV from UK

New Honda CRV is revealed to market recently and it is made in UK! Honda CRV is on sale since 1995 and made the impressive appearance on 1998. Since that time, Honda CRV replaced couple of times and CRV had to compete with new vehicles on the market.
Even though, Honda CRV was never in my must buy list but many people bought it. So, CRV is a good car to own, many people cannot be wrong. My only concern with the CRV is the design. Honda CRV never looks appealing to me ever. I am really sorry but no charm at all.
Hopefully, Honda introduced a CRV that looks charming and looks like a proper SUV. The change in the new Honda CRV is not limited with the design, CRV also offers new technologies! Electric power steering, new all-wheel drive technology with much faster reaction time, hill start and descent control, adaptive cruise control and collision mitigation braking system.
However, the engines are not that charming in the new Honda CRV. Only 2-lt petrol and 2.2-lt turbo diesel are available. When you compare with VW Tiguan, Nissan Qashqai or any other competitor, Honda has a very limited engine range.  2-lt petrol engine produces 155 PS and 192 Nm of torque. 2.2-lt turbo diesel produces 150 PS and 350 Nm of torque. With optional five-speed automatic gearbox that is quite old fashion as well.
New Honda CRV looks good, improved but needs more.

Pictures’ Copyrights
Honda
Categories
Cars

VW Golf Plus the ideal reasonable family car

VW Golf Plus is in my favourite pointless, senseless car category. It is not the first one but it has a very high potential! When it was first revealed I could not find a target consumer group to buy this higher Golf. It was not offering something special except being taller. And the sales figures supported my hypothesis and it did not receive a huge demand, actually it is not sold in Turkey anymore!
It has an identity problem, why I should buy one? There was no a clear question for this. Therefore people hesitate to buy one. Identity crisis is the worst thing a car can have, people will hesitate to buy one, nobody will bother to see one, it will turn into a ghost car.
However a few days ago I was chatting with blogger friend FashionBySiu (I don’t know her real name) and she told me that she is looking for a new car to replace her Honda HRV. HRV is one of the most confusing SUVs ever seen, it has a ridiculously high ground clearance for a car which is not able to attempt any off roading! Actually Honda engineers decided to raise the vehicle by increasing the gap between ground and the vehicle instead of increasing the height of the roof and we have something very interesting!

Anyway, she is looking for a car which should be automatic, diesel, tall and reasonable priced! Unfortunately this is impossible in Turkey, thanks to our taxation system which we pay exactly twice the price of EU, there is not car which could satisfy these needs. Especially the reasonably priced facts! Dacia Duster is fulfilling this fact but it does not offer any automatic. So this combination ends up with Golf Plus.

Finally I met with someone who needs a car which is exactly a Golf Plus! As long as you don’t need four wheel drive, Golf Plus is a very “family” car with normal price!
I have never imagined that one day I will be writing about the Golf Plus :)
Pictures’ Copyrights
Honda, Dacia, VW
Categories
Fashion

Pink perspective to automotive business

Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.
Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.
This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!
For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”.
I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.
Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)
By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !


Pictures’ Copyrights

Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat