Chanel, Once Upon A Time by Karl Lagerfeld. For many people Chanel brand is strongly associated with the iconic perfume, No.5 and a story of success. However, Chanel brand did not start with a sonic boom like we experience with every new brand. And Karl Lagerfeld made a short-film to celebrate Chanel’s 100th anniversary of their first boutique in Deauville Normandy. Coco Chanel is played by Keira Knightley.
The short film is fantastic and Chanel shows us how to use YouTube and create your own channel that features really high quality content. Also, high quality content need big budget, never forget this!