Tag: M3

The new BMW M3 and M4 photos are revealed to public. But why I didn’t post them on my blog? I am very good at following trends and trying to be the first to publish photos and technical details, but I cannot keep up with big news portals. Honestly, I didn’t find a solid motivation to write about the new M3 and M4. May be it was too much on media, especially on social media and I decided to publish the photos today.

Actually, M3 and M4 used to be called M3 Coupe and Sedan. But after the BMW’s new branding strategy, the Coupe is now called M4 and the Sedan is called M3. Honestly, I don’t mind that much but it ruined the M3 heritage a bit. I think everyone has a memory with M3. Mine is back to high school years, a blue M3. I think the year was 1997 or 1998. The owner was a student at Anadolu University, Eskisehir in Turkey. And in those years, M3 was not something that common to see in a small city of Turkey. But we were lucky. The M3 was driven like VW Polo. Dirty, all the time on the road. That M3 did not have a very previlidged life. And that’s why I always remember that M3, whenever I see a M3 on street.

Nowadays, you spot a Bentley in a Turkish university as a mean of transportation for a wealthy student. So the BMW M3 is not that exclusive anymore.

Anyway, the new BMW M3 and M4 is powered by TwinPower turbo 3-lt petrol engine with 431 HP and 550 Nm of torque. The engine is coupled with a 7-speed double clutch automatic gearbox and if you still insist to live in 1980s, there is a manual option. Or you can travel back time to 1980s and cheer up with the manual gearboxes that are not efficient.  M3 and M4 only need 4.1 seconds to reach 100 km/h. But keep in mind, BMW’s figures are usually a bit slower than the reality. And the speed is limited to 250 km/h if you are poor. If you are rich, the top speed of M3 and M4 is 280 km/h with M Driver’s Package.

BMW M3: This week there was something really interesting on internet, BMW M3 pick-up! Many websites suggested it was a new concept vehicle and it is under testing stage. Lots of people blogged, tweeted and comment about this weird looking vehicle. As a result of this superb motivation it ended up with nearly seven millions of Google search result. I am sure that, it did not happen in couple of days but during one-week time, it boosted the postings

After this unexpected pictures, BMW recently announced that M3 pickup is used only for logistical support and nothing more than that! That’s not true, with those pictures BMW engaged with word-of-mouth on social media and this means, free advertisement and increase on motivation to seek for BMW. Usually this is achieved by expensive ad campaigns but this time, BMW just showed its “logistical support” vehicle and let others to advertise on BMW! Excellent strategy and is shows that BMW knows the power of social media and how it can help to promote it brand.

By the way, in couple of years later, we can see a pick-up version of M3. In automotive world, nothing is impossible. In 2002 Porsche said, we will never use diesel engines in our product range and now they have diesel Cayenne and planning on diesel Panamera. Don’t be shocked if you see a pickup version of M3 in a dealer.

Lastly if it was a logistic vehicle, why it is under camouflaged? And why drivers are wearing helmets?